Raising Digitally Smart Families
As a brand that’s all about play, we’re committed to ensuring play is safe for everyone. That’s why we’ve created tools and resources to empower children and families to learn good digital habits and thrive online. Below, you’ll find helpful content and playful learning experiences to help your family become digitally smart.
Help your child Play Smart online
Follow our four simple steps to power up your family’s safety knowledge
Take your kids on a Build & Talk adventure
Try our fun, free activities to talk about online safety
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It’s cool to be kind in our new Gloom Busters game
We know kids love playing our LEGO® video games, so we’ve created Gloom Busters to help children learn good digital behavior in a fun gaming environment. As they drive wacky LEGO vehicles, kids are encouraged to help characters overcome common online challenges, such as cyberbullying and password security, with the aim of gathering up different LEGO elements to fight back the ‘digital darkness’ known as the gloom.
Empower your kids to Doom the Gloom
In this interactive experience, kids join Captain Safety and his hero squad to defeat the ‘gloom’, which comes from how we treat each other, or from meanies and scammers. Through fun videos and minigames, this experience will help build up kids’ online safety skills.
The Digitally Smart Guide
Start your digitally smart journey as a parent here. Check out this collection of quick guides for parents covering key topics for digital life skills and online child safety.
Safe social media for kids
Our online experiences are safe-by-design, like our social media platform LEGO® Life that avoids sharing personal information, images and locations. Instead, we use a random 3-word generator to give every child a funny name like ‘DukeCharmingShrimp’ or ‘ChairmanWilyDolphin.’ Accounts are created with Verified Parental Consent to make sure parents are involved all the way. All comments and photos are controlled by trained moderators, so things are kept positive and fun. The safe-by-design policy extends to our digital games as well.
Setting the standard with UNICEF
The LEGO Group has an ongoing partnership with UNICEF. We developed industry-first policies to strengthen child safeguarding and created the Child Online Safety Assessment tool (COSA) that other companies can use to improve their own online safety. Find out more:
Partnering with the DQ Institute
The LEGO Group has joined forces with the DQ Institute, a world-leading think tank on digital citizenship and online child safety, to help children develop digital life skills. Through our partnership, we’ve built learning experiences based on a competency framework pioneered by the DQ Institute.