Did you know that 90% of our brain is developed before the age of 5? It’s why Learning Through Play underpins everything we do here at LEGO® DUPLO®. And we’re not just talking ABCs and 123s…
Using thorough scientific research, we design each set to help toddlers develop particular emotional ‘EQ’ skills, alongside crucial ‘IQ’ skills.
Cognitive, physical and creative abilities. Sharp IQ skills help kids grasp tricky concepts (like that pesky alphabet…), master hand-eye coordination and problem-solve – all while boosting their blossoming imaginations!
Social and emotional abilities. Strong EQ skills help kids understand (and manage!) their expanding range of feelings, allowing them to care for others and build meaningful relationships.
So, we’ve learned what IQ and EQ skills are. But it’s when we combine them in certain ways, for different categories of DUPLO sets, that the real magic happens...
Our Blue DUPLO sets encourage kids to Think Logically (IQ) while taking their first steps towards Expressing Themselves (EQ). When supported in their play by caregivers, these sets can provide a boost to their self-confidence!
We use familiar situations for kids to observe and imitate, helping them play out routines in their storytelling. There’s also lots of matching and sorting to boost hand-eye coordination!
Blue sets introduce a range of emotions to help kids understand feelings and build relations, helping them care for others – and even nurture a love of nature!
It’s all about perseverance in our Green sets! We pose the challenge, you provide the support, and your little ones try, try, Learn Patience (EQ), and try again until they figure out Creative Solutions (IQ)!
By training their problem-solving, spatial awareness and gross motor skills, our Green sets encourage kids to predict and re-create scenarios until they find their solution!
It can be frustrating to try and not succeed. But with your help, kids learn to focus and manage their emotions as they keep on trying!
