Asset Bundle_LEGO BLUEY.zip

4+ (1).png

**New York, USA, 1st March 2025:** Today at Toy Fair® 2025 in New York City, the LEGO Group and BBC Studios are unveiling the hotly anticipated new Bluey playsets from their Bluey™ collaboration. The sets welcome Bluey and her beloved family into the world of LEGO® play for the very first time with six new LEGO Bluey™ products for ages 2-5 - all launching from 1st of June 2025. 

Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo, has captivated audiences across the globe. The hugely popular animated TV series was 2024’s #1 most-watched series on streaming in the U.S., available on Disney+. Bluey is also a top performing kids show in several other countries, including Australia and the UK.'  

The partnership and products aim to connect families and LEGO fans with the playful and relatable world of Bluey. The new LEGO Bluey theme includes a variety of build and play sets across LEGO DUPLO® and LEGO 4+ to inspire imagination and offer diverse play experiences, while supporting the development of EQ and IQ (emotional and cognitive quotients) skills in young children. 
 
**Roberta Cardazzo, Design Manager on LEGO DUPLO Bluey**, says: *"We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets. Just like Bluey and her family, these sets are all about having 'Heaps of Fun' and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!"* 

**Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios**, says: “*We are excited to finally unveil all six LEGO Bluey sets to the world! It's truly wonderful to see the beloved world of Bluey come to life with LEGO bricks. Plus, Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show's cross-generational appeal. With 154 episodes and 20 ‘Minisodes,’ there are countless memorable games, moments, and stories from the series that families all over the world can recreate and reimagine together with these fantastic sets.”* 

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Builders ages 2 and up can enjoy hands-on play adventures as they create and imagine with the two sets from LEGO DUPLO. The **LEGO DUPLO** set (10458), **Ice Cream Trip with Bluey,** provides toddlers with immersive role-play fun by recreating favorite moments from the TV show. This set helps children understand the emotions involved in enjoying a treat and sharing special moments together, offering a fun way for children to develop important skills while playing. The set comes with two DUPLO figures, Dad (Bandit) and a Bluey character as well as their family car. 

The **LEGO DUPLO (10459) Bluey’s Family House with Memory Game** set gives ages 3+ and their families a fun building experience combined with two different memory games. After building the iconic Heeler Family House, families can engage in a memory game by twisting the spinner to find paired items and figures. The other side of the spinner introduces a second memory challenge, where it is possible to pair bricks to create well-known items from the show. The set includes figures of Bluey, Bingo, and Mum (Chilli).  

The four LEGO 4+ products are crafted to be easy, enjoyable, and engaging, all while considering the developmental stages of 4-5-year-olds and centered around the themes and interests they cherish. 

The 4+ sets include **LEGO 4+ (11203) Bluey’s Family House** packed with fun features, items, and iconic characters. This fully modular playhouse makes building more fun, easy and motivating for young kids. The set includes the full Heeler family in LEGO minifigure form - Bluey, Bingo, Mum (Chilli) and Dad (Bandit) - alongside accessories and elements that are easter eggs from the show such as the muddy pizza, keep-uppy balloon, pavlova dessert and the long dog.  

The **LEGO 4+ (11202) Bluey’s Beach & Family Car Trip** set features minifigures Bluey, Bingo, and Mum (Chilli). This set encourages imaginative play and role-play with all the essentials needed for a relaxing beach trip full of sun, sand, snacks and refreshments for Bluey and her family - it also features the iconic Heeler family car which can fit in seated position for all three included minifigures.  

**The LEGO 4+ (11201) Playground Fun with Bluey and Chloe** features minifigures of Bluey and Chloe in a colorful playground complete with a slide, jungle gym, rotating pelican ride and - of course – the iconic pink seesaw as seen in one of the show’s popular episodes. This set offers endless possibilities to play out friendship moments with Bluey and her friend, Chloe.  

Lastly, the **LEGO 4+ (30687) Bluey Tea Party Recruitment bag** includes minifigures Bluey and Chattermax for fans to play out a garden-side tea party. The bag includes a teapot, cups, cupcake and a red toadstool seat. 

All LEGO Bluey sets promise to bring joy and creativity to families from all around the globe, continuing the tradition of Learning through Play. The LEGO Bluey sets will be available for purchase via select global retailers and LEGO Branded channels from June 1st, 2025. More information around the new sets can be found here: [www.LEGO.com/Bluey][1] 


  [1]: https://www.lego.com/bluey

**New LEGO Bluey Mobile Game** 
In addition to the exciting new LEGO BLUEY sets, the LEGO Bluey app, developed and published by StoryToys, is coming soon—with pre-orders launching shortly. Targeted at young children aged 2 to 7 years old, the app captures the spirit of the Bluey TV series by reflecting values, themes, and character representation.  

The app will feature characters, builds, and props from the coming LEGO Bluey range to offer fun digital play experiences mixed with imaginative role play, creative building, and challenges. It is designed to align with young children's developmental needs to support both emotional and cognitive development. 

For more information, contact [media@lego.com][1] 

'Source:
 - Bluey was the No.1 most-watched series on streaming in 2024 among total viewers in the U.S., with nearly 56 billion minutes watched (930M hours).  It was also the No.1 most watched series overall for Kids 2-5 and 6-11.  (Source: Nielsen Media Research 1/1/24-12/29/24; Bluey streaming claim based on hours streamed through Streaming Content Ratings, Live Time Spent Viewing across all episodes of series captured by Nielsen. Bluey overall claim based on combined Time Spent Viewing on linear and streaming versus other series combined time spent, based on Live for Streaming and Live+7 for Linear Viewing)  
 - Bluey is the No.1 kids show on Australian broadcast television and the most-watched series ever on ABC iview. (Source: *OzTAM Combined 5 City Metro & Regional TAM C28 data, OzTAM VPM data. Total Audience methodology includes the sum of regional viewing, encores and VPM.) 
 - In the UK Bluey hit 12.8 billion viewer minutes in 2024 across BBC and Disney+ combined, and reached  15.4 million individuals in the UK. (Source: BBCS Global Insight BARB/TechEdge/AdvantEdge. UK audiences aged 4+, all channels, all platforms, 2023-2024. Date run on: 17/01/25.) 

  [1]: mailto:%E2%80%AFmedia@lego.com

Notes to Editors

**Product information** 
**LEGO DUPLO Bluey Ice Cream Trip with Bluey** 
 - Age: 2+
 - Price: 29.99€ / 29.99$ / 24.99£
 - Pieces: 22
 - Product No.: 10458
 - Dimensions – ice cream stand measures over 5 in. (13 cm) high, 6 in. (15 cm) wide and 4 in. (10 cm) deep 
 - Available: Via select global retailers and LEGO Branded channels from June 1st, 2025. 

**LEGO DUPLO Bluey: Bluey’s Family House with Memory Game** 
 - Age: 3+
 - Price: 69,99€ / 69.99$ / 59.99£
 - Pieces: 83
 - Product No.: 10459
 - Dimensions – measures over 11 in. (30 cm) high, 20 in. (51 cm) wide and 14.5 in. (37 cm) deep 
 - Available: Via select global retailers and LEGO Branded channels from June 1st, 2025. 

**LEGO Bluey: Bluey’s Family House** 
 - Age: 4+
 - Price: 69.99€ / 69.99$ / 59.99£
 - Pieces: 382
 - Product No.: 11203
 - Dimensions - measures over 8 in. (21 cm) high, 8 in. (20 cm) wide and 5 in. (13 cm) deep 
 - Available: Via select global retailers and LEGO Branded channels from June 1st, 2025. 

**LEGO Bluey: Bluey’s Beach & Family Car Trip**
 - Age: 4+
 - Price: 29.99€ / 29.99$ / 24.99£
 - Pieces: 133
 - Product No.: 11202
 - Dimensions – measures over 3 in. (8 cm) high, 4 in. (11 cm) long and 2 in. (5 cm) wide
 - Available: Via select global retailers and LEGO Branded channels from June 1st, 2025.

**LEGO Bluey Playground Fun with Bluey and Chloe** 
 - Age: 4+
 - Price: 19.99€ / 19.99$ / 17.99£
 - Pieces: 104
 - Product No.: 11201
 - Dimensions – measures over 5.5 in. (14 cm) high, 9 in. (23 cm) wide and 6.5 in. (17 cm) deep 
 - Available: Via select global retailers and LEGO Branded channels from June 1st, 2025.

**LEGO Bluey: Bluey Tea Party**  
 - Age:4+
 - Pieces: 33
 - Product No.: 30687

**Start off BiG** 
As LEGO DUPLO bricks are larger bricks for smaller hands, we invite families to Start off BiG, introducing kids ages 1,5+ to dive into the world of LEGO DUPLO. Our big bricks open a world of possibilities for pre-school play that’s endless, diverse and fun. 

The new sets offer great play experiences that encourage fine motor skills, imagination and creativity, and like any LEGO DUPLO set, they have been thoughtfully designed to provide kids with the opportunity to develop both EQ (Emotional Quotient) and IQ (Cognitive quotient) skills.  

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: [www.LEGO.com][1] 

**About BLUEY™** 
The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. 

Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights. 

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television. 

**About Ludo Studio** 
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. Ludostudio.com.au 

**About BBC Studios Brands & Licensing** 
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide.  Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth. 


  [1]: http://www.lego.com/

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At Toy Fair® 2025 in New York City, the LEGO Group and BBC Studios are unveiling the hotly anticipated new Bluey playsets from their Bluey™ collaboration. The sets welcome Bluey and her beloved family into the world of LEGO® play for the very first time with six new LEGO Bluey™ products for ages 2-5 - all launching from 1st of June 2025.

In LEGO® Brick Form for Real Life! New LEGO Bluey™ Sets Revealed   

The LEGO Group and BBC Studios arLEGO BLUEY welcomes Bluey and her beloved family into the world of LEGO® play for the very first time with six new sets.

LEGO Bluey™ Sets

The LEGO Group x BBC Studios BLUEY Partnership assets.zip

 - The LEGO Group and BBC Studios announce new global collaboration bringing animated television series BLUEY™ to life in LEGO® form for the first time
 - The six new LEGO Bluey products within the LEGO 4+ and LEGO DUPLO® product lines will be revealed this spring, before being available for fans later this year



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**Billund, Denmark, 9th January 2025:** The LEGO Group and BBC Studios have today announced a new partnership merging the globally adored world of *Bluey* with the fun and creative possibilities of the LEGO® universe for the first time ever.  

The partnership introduces an exciting collaboration with six new LEGO Bluey sets to appear in 2025 across the LEGO 4+ and LEGO DUPLO themes, inspired by the animated TV series *Bluey*. *Bluey* follows a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun. 

The partnership aims to create equally fun moments of imaginative roleplay and creativity for families as they build, connect and play out their favourite scenes from the show. The six new LEGO Bluey products will be revealed this spring. 

*“We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.”* said **Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.** 

**Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios** added: “*We’re thrilled to partner with the LEGO Group for Bluey! We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers”* 

*Bluey* is 2024’s most-watched series globally on Disney+, and the year’s No. 1 most-watched series on streaming to date through November among total viewers in the U.S., with more than 50.5 billion minutes watched.* Bluey also holds the #1 kids show spot on ABC Australia and CBeebies and Disney+ in the UK. Additionally, Bluey is the #1kids show on Disney Jr in Canada, Spain, Portugal, Poland and South Africa. 

**Cheese and crackers! Keep an eye out for additional information about this exciting collaboration, on [www.LEGO.com][1] and [www.Bluey.tv][2].**  


  [1]: https://www.lego.com/en-us/themes/bluey/about
  [2]: http://www.Bluey.tv

For press enquiries, please contact [media@LEGO.com.][1] 

**Source: Nielsen Media Research; Streaming Content Ratings 1/1/24-11/24/24* 

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.   

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: [www.LEGO.com][2]   

**About BLUEY™** 
The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. 

Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights.  

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television. 

[Website][3] 
 
**About Ludo Studio** 
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au 

**About BBC Studios Brands & Licensing** 
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide.  Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth. 

 


  [1]: mailto:media@LEGO.com
  [2]: http://www.lego.com/
  [3]: https://www.bluey.tv/

BBC Studios x the LEGO Group Partnership announcement asset2.jpg

The LEGO Group and BBC Studios have today announced a new partnership merging the globally adored world of Bluey with the fun and creative possibilities of the LEGO® universe for the first time ever.  

Hooray! The LEGO Group and BBC Studios Announce New BLUEY™ Partnership 

The LEGO Group and BBC Studios have announced a partnership merging Bluey with the creative possibilities of the LEGO® universe for the first time ever.  

the LEGO Group and BBC Studious BLUEY Partnership

LEGO_Sunflower Lanyard_Media Assets.zip

LEGO DUPLO_Friends_Icons_Sunflower2.jpg

 - The first toys to ever feature official Sunflower lanyard as LEGO® Friends, LEGO® Icons, and LEGO® DUPLO reveal Sunflower references to promote inclusion. 
 - All 55 LEGO Minifigure Factories worldwide to launch Sunflower lanyard designs, allowing fans to personalise their minifigures as Sunflower wearers. 
 - New partnership with Hidden Disabilities Sunflower to better support employees. 
 - LEGO stores in Europe to become Sensory Inclusive Certified by KultureCity by end of March 2025.

**Billund, Denmark, 3rd December 2024:** To mark this year’s International Day of Persons with Disabilities, the LEGO Group today introduces a wave of new initiatives designed to support and celebrate fans and colleagues with disabilities, conditions and sensory needs that aren’t immediately apparent.  

The company is partnering with Hidden Disabilities Sunflower to create awareness through LEGO products; supported by employee training. The Sunflower has become a globally recognised symbol allowing individuals to discreetly share that they have a non-visible condition which may require extra support, time, space or understanding whilst going about their day - whether that be in travel, shopping, at work or in public spaces. 

**First Toys to Feature Official Sunflower Lanyard** 

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The LEGO Group is proud to introduce the world’s first toys to feature the official Sunflower lanyard, promoting awareness and inclusion across different age groups and themes. Developed with input from experts and individuals with lived experience, these three new sets are featured in **this video** and aim to offer authentic representation: 

 - **LEGO DUPLO® First Time at the Airport (10443)** for ages 2+, helps toddlers navigate feelings about airports. It includes a child who is a Sunflower lanyard user, a teddy, suitcase, pilot figure, security desk, and a movable airplane.
 - **[LEGO® Friends Heartlake City Airport and Airplane (42656)][1]** for ages 8+, features Ryan, a university student wearing noise-reducing headphones and a Sunflower lanyard, along with eight other characters, a dog, passenger airplane, airport, taxi, and luggage cart.
 - **[LEGO® Icons Tudor Corner (10350)][2]** for ages 18+, is the latest in the modular building range and centres around the Old Guarded Inn. It includes a neurodivergent female character who uses a Sunflower lanyard. The 3,266-piece set also includes a haberdashery shop, watchmakers’ studio and an apartment - where the character's lanyard is kept at the entrance, ready for her outings.

Fans will from today also be able to customise minifigures using the Sunflower symbol at all [55 Minifigure Factories][3] worldwide at LEGO House* and select LEGO stores, LEGO Certified Stores, LEGOLAND Discovery Centers, LEGOLAND Windsor and for US fans, also [www.LEGO.com][4]. This initiative aims to give fans additional opportunities to design the character they want to see themselves, a friend or family member represented as. 

  [1]: https://LEGO.com/airport-42656
  [2]: https://LEGO.com/TudorCorner
  [3]: https://www.lego.com/en-gr/stores/events/lego-minifigure-factory
  [4]: https://www.lego.com/en-us/minifigure-factory

LEGO Icons_Sunflower user_Martin5.jpg

**Paul White, CEO at Hidden Disabilities Sunflower comments on the work:** 
“*Across the globe, 1 in every 6 person lives with some form of disability and 80% of them have a disability that is non-visible. HD Sunflower is excited to partner with the LEGO Group on raising awareness and acceptance across their fan and colleague base and can’t wait to see the impact that this will create.*” 

This partnership marks another milestone in the LEGO Group’s ongoing journey towards building more inclusive play opportunities. Recent research** by the brand revealed that nearly 8 in 10 parents say children today care more about diversity and inclusion than their generation did, and wish they felt better equipped to talk about it through playful approaches. Children agree, saying they care about everyone being treated equally (88%) and want to play with toys that teach differences (83%).  

**Fan Reflections** 
**Jayden Sorhaindo 14 years old Sunflower user with Long QT Wave Syndrome**, **a life-threatening heart condition with no visible signs**, said about the news: “*I’ve loved LEGO play since I was a kid, so seeing LEGO characters wearing the Sunflower lanyard is huge. It’s incredible to think that children can learn about the lanyard from such a young age. For those of us who experience challenges that aren’t visible, this popular toy can bridge understanding and empathy. It’s a reminder that it’s okay to be different. I have a younger sister who is 4 and is autistic, she also wears the Sunflower lanyard when we go out so she will also identify with this, which makes this even more personal for me.*”  

**Tasha Sorhaindo**, **mum to Jayden and Sunflower user with Systemic Lupus and dilated cardiomyopathy** also commented "*I feel privileged to be a part of this huge and important project. LEGO toys are for all ages, and the idea of having characters wearing Sunflower lanyards is truly remarkable and genius. Not only does this raise awareness, but it has the potential to combat bullying by fostering understanding and acceptance among children. This initiative paves the way for conversations that can help encourage everyone to wear their lanyards with pride, just like the LEGO characters.*"   

**Martin Moxness**, **autistic adult Sunflower lanyard user and Hidden Disabilities Sunflower Ambassador with ADHD and Tourette syndrome**, says about the work: "*Seeing the Sunflower lanyard in LEGO sets is a significant step in normalising hidden disabilities. As a child, this would have been life-changing and would have made me feel seen and accepted. Even as an adult, it's deeply meaningful to see such representation in an iconic product. This initiative is a milestone for the entire community and empowers individuals of all ages, inspiring creativity, fostering connection, and promoting inclusion.*" 

**Driving Change Internally at the LEGO Group** 
Starting today, LEGO employees in Denmark and the UK with non-visible disabilities, conditions and sensory needs can pick up a LEGO branded Sunflower lanyard free of charge, while bespoke training aimed at equipping people leaders to better support teams will also be rolled out. Additionally, training and online courses will be available to any employee interested in learning more about the Sunflower lanyard and how to show support. The LEGO Group plans to expand it to offices worldwide. 

Speaking on this new partnership, **Lauren von Stackelberg**, **Chief Diversity & Inclusion Officer VP at the LEGO Group** said: "*Workplace representation is critical to embed across your business as it reflects our consumers and communities, fosters belonging, and enables everyone to thrive. Our partnership with Hidden Disabilities Sunflower is a key step in supporting colleagues with non-apparent disabilities, conditions, and needs. By embedding diversity and inclusion in everything we do, we make LEGO play and experiences more accessible and positively impact the lives of our colleagues, consumers, and communities.*" 

**Sensory Inclusive Stores**  
Extending on the news from [April][1] this year that LEGO House and all LEGO stores in the US and Canada had been Sensory Inclusive Certified by KultureCity, fans can look forward to the certification also coming to LEGO Stores across Europe by end of March 2025. KultureCity is a nonprofit organization dedicated to enhancing accessibility in public spaces for individuals with sensory needs and non-visible disabilities. Their Certification includes staff training and Sensory Bags available at certified stores to checkout at no cost during visit. Sensory Bags at LEGO stores include noise-reducing headphones, 3x fidget tools, emotional cue cards, strobe reducing glasses and a KultureCity VIP lanyard to discretely signal to staff that you have a sensory need.  


  [1]: https://www.lego.com/en-us/aboutus/news/2024/april/sensory-inclusion

For more information, please contact: [media@lego.com][1] .

***LEGO House**, **Home of the Brick in Billund**, **Denmark**, was the first experience centre in the Nordics to receive KultureCity certification and has been participating in the globally-recognised Sunflower lanyard programme since June 2021, as the first Danish attraction. 

****LEGO® Play Well Study 2024**: commissioned by the LEGO Group, carried out by Edelman DXI between 13.12.23 – 24.01.2024. Total sample size of 61,532 respondents, including 36,000 parents and 25,532 children aged 5-12 years old from 36 markets. 

 
***Product information:*** 
**LEGO® Icons Tudor Corner**
 - Age: 18+
 - Price: £199.99 / €229.99 / $229.99 
 - Pieces: 3266
 - Product No.: 10350
 - Dimensions:
 - Available: Available for all from 1st January 2025 at [www.LEGO.com/TudorCorner][2] and LEGO Stores, and available for all from 4th January 2025. In addition, between 1st – 7th January 2025, all purchases of the LEGO Icons Tudor Corner set will receive a LEGO Icons Corner Kiosk as a free gift with purchase. LEGO Insiders only, membership required, all stores and online.

**LEGO® Friends Heartlake City Airport and Airplane**
 - Age: 8+
 - Price: €99.99/ £89.99 / $99.99.
 - Pieces: 958
 - Product No.: 42656
 - Dimensions:
 - Available: 1st of January 2025 on LEGO.com, LEGO stores and retailers around the world.

**LEGO DUPLO® First Time at the Airport**
 - Age: 2+
 - Pieces: 23 
 - Product No.: 10443
 - Available: 1st of June 2025 on LEGO.com, LEGO stores and retailers around the world.

 

**Minifigure Factory Designs** 
Two of the minifigure factory designs represent Sunflower lanyards, one with a standard Sunflower ID card and the other with a personalised Sunflower ID card. The third is a jumper print featuring a big Sunflower. 

 

**About Hidden Disabilities Sunflower** 
Since the Sunflower was established in the UK in 2016, it has been adopted globally by organisations to support their colleagues and customers. The Sunflower is recognised across a broad range of sectors - ranging from retail, financial services, transport including over 285 airports and 18 airlines, travel and tourism, education as well as healthcare, emergency service and entertainment. With a strong global presence, the Sunflower is a private multinational company headquartered in the UK that has operations in Australia, Belgium, Brazil, Canada, Denmark, Ireland, Latin America, the Netherlands, New Zealand, Mauritius, the UAE, the UK and the USA.  

For further information, please: visit [hdsunflower.com][3]  

 

**About Kulture City** 
KultureCity®, established in 2014, is a dynamic non-profit organization at the forefront of the inclusivity movement which continues to make waves in creating a more accessible and accepting world for individuals with sensory needs and non-visible disabilities. 

In a short 10 years, a few highlights of KultureCity’s impact includes making over 1,800 venues sensory inclusive certified, handing out almost a million sensory bags to individuals, making over 150 live events sensory inclusive, and saving 48 lives through the KultureCity® First Responder Training. KultureCity’s commitment to inclusivity extends beyond physical spaces. The organization actively collaborates with influential figures, businesses, and communities to promote awareness and understanding of non-visible disabilities.  

 

**About the LEGO Group**    
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. 

For more information: [www.LEGO.com][4] 


  [1]: mailto:media@lego.com
  [2]: https://www.lego.com/product/tudor-corner-10350
  [3]: https://hdsunflower.com/
  [4]: https://www.lego.com/

Note to Editors

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To mark this year’s International Day of Persons with Disabilities, the LEGO Group today introduces a wave of new initiatives designed to support and celebrate fans and colleagues with disabilities, conditions and sensory needs that aren’t immediately apparent.

Building Inclusive Play: The LEGO Group Announces New Initiatives to Support Fans and Colleagues with Non-visible Disabilities, Conditions and Sensory Needs

 International Day of Persons with Disabilities, the LEGO Group initiatives to support fans and colleagues with disabilities, conditions and sensory needs

Hidden Disability Sunflower

Asset_Bundle_LEGO_Duplo_Peppa_Pig.zip

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**Billund – March 14, 2024**: Today, the LEGO Group is thrilled to reveal the brand-new LEGO® DUPLO® PEPPA PIG sets in collaboration with leading toy and game company Hasbro. Inspired by everyone’s favourite pig, toddlers can immerse themselves into the colourful world of PEPPA PIG through LEGO DUPLO sets coming this summer.   

This year marks the 20th anniversary of PEPPA PIG and it’s the perfect occasion for the new LEGO DUPLO PEPPA PIG sets to spark imagination and inspire fun play opportunities where toddlers can develop their fine motor skills. The new sets combine the building adventure of LEGO DUPLO play with colourful settings, iconic characters, and storytelling from the popular preschool animated series.  

The four new sets offer great play experiences that inspire  role-play and creativity, and like any LEGO DUPLO set, they have been thoughtfully designed with Learning through Play at the heart to provide kids with the opportunity to develop both EQ (Emotional Quotient) and IQ (Intelligence quotient) skills while playing out their stories. For instance, when roleplaying daily routines, toddlers learn to understand feelings, strengthen imagination and creativity and well as building relations, all while having fun. PEPPA PIG encourages kids to jump in together and explore the world around them and instils a powerful confidence to treat every first step as a new adventure - from the everyday to the epic. 

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Children ages 2+ can now bring their favourite PEPPA PIG moments to life with the new sets:   

 - **PEPPA PIG Garden and Tree House** embraces Peppa’s joy of outdoor play. Builders can enjoy the wonders of nature, garden games and the activities that she is so fond of, role-play planting seeds and sunflowers and watering the garden with her brother George or spending time up in the tree house.  
 - **PEPPA PIG Boat Trip** allows kids to hop onboard Grandpa Pig’s incredible sailing boat with Peppa and imagine spending the day sailing on the sea or staying onshore to build a sandcastle, look for seashells or rest under the beach umbrella. 
 - **PEPPA PIG Supermarket** lets toddlers' shop for all the ingredients on the list at the supermarket, pop them in the trolley, and purchase everything needed to make Peppa’s favourite cake. 
 - **PEPPA PIG Birthday House** invites builders to the party at Peppa’s house with Peppa and her friends Suzy and Pedro. Kids can role-play unwrapping the colourful present and serve some delicious cake to guests. 

“*We are excited to finally reveal the LEGO DUPLO PEPPA PIG sets. They have been brought to life through an incredible team effort across both brands, where our goal was to capture the essence of the playful PEPPA PIG world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series – and in parallel support their learning and development journey through play”,* says **Roberta Cardazzo, Design Manager at the LEGO Group.** 

“*For two decades, PEPPA PIG has taught values of confidence, friendship and individuality to preschoolers around the world. These themes are carried through every touchpoint from the brand, from entertainment to live experiences, toys and more,”* says **Casey Collins, President of Licensed Consumer Products at Hasbro**. “*Crafted specifically for little hands, LEGO DUPLO is the perfect expansion to the world of PEPPA PIG. With these colourful sets, preschoolers  build foundational skills and explore the world around them with their best friend Peppa by their side.”*

But new products aren’t all that’s happening, as engaging new content and play experiences will be available for children soon.  
 - The LEGO Group and Hasbro have teamed up with branded entertainment destination leader Merlin Entertainments to create unique play experiences with LEGO DUPLO PEPPA PIG play areas coming to select Merlin Entertainments attractions and theme parks. The first LEGO DUPLO PEPPA PIG play park area will open in Billund, Denmark on March 23rd at LEGOLAND® Billund. This will be followed soon after by Europe’s first standalone Peppa Pig Theme Park soon to open in Günzburg situated next to LEGOLAND® Deutschland. 
 - The LEGO DUPLO PEPPA PIG app is also globally available for pre-order today. The app provides preschoolers with a fun and safe digital play experience where they can build, play, and learn on fun adventures with Peppa.  

**The LEGO DUPLO PEPPA PIG sets are available via LEGO Stores, [www.LEGO.com/duplo][1] and third-party retailers from June 1st and in Americas from August 1st. See the new LEGO DUPLO PEPPA PIG products here: [www.LEGO.com/duplo][2]** 


  [1]: http://www.LEGO.com/duplo
  [2]: http://www.lego.com/themes/duplo/about

For more information, contact [media@lego.com][1] 

**Product information** 
**LEGO DUPLO Peppa Pig Garden and Tree House (10431)** 
 - Pieces: 20
 - Ages: 2+
 - Measurement includes a tree house measuring over 7.5 in. (19 cm) high, 7.5 in. (19 cm) wide and 2.5 in. (6 cm) deep. 
 - Skills in focus:  
IQ - Match and sort to make the sunflower grow.  
EQ - Express care for nature and help the garden to grow and blossom. 
 - Price: £17.99 / €19,99/$19.99

**LEGO DUPLO Peppa Pig Boat Trip (10432)** 
 - Pieces: 21
 - Ages: 2+
 - Measurement includes a boat toy that measures over 4.5 in. (11 cm) high, 4.5 in. (12 cm) long and 7 in. (18 cm) wide. 
 - Skills in focus:
IQ - Help kids develop observation and imitating skills as they act out PEPPA and Grandpa Pig sailing by the beach. 
EQ - Offers kids an understanding of feelings. Labels emotions from the story and raises questions and bonding time. 
 - Price: £24.99/€29,99/$29.99

 **LEGO DUPLO Peppa Pig Birthday House (10433)** 
 - Pieces: 59
 - Ages: 2+
 - Measures over 10 in. (26 cm) high, 8 in. (20 cm) wide and 15 in. (6 cm) deep. 
 - Skills in focus:
IQ - Help kids develop observation and imitating skills as they act out the birthday story and birthday traditions.  
EQ - Understand feelings and labels emotions from the story rand raises questions. 
 - Price: £39.99/ €44,99/$44.99

**LEGO DUPLO Peppa Pig Supermarket (10434)** 
 - Pieces: 63
 - Ages: 2+
 - Measures over 8.5 in. (21 cm) high, 22 in. (57 cm) wide and 8.5 in. (22 cm) deep. 
 - Skills in focus:
IQ - Help kids develop observation and imitating skills as they act out PEPPA and her family grocery shopping.  
EQ - Understand feelings and labels emotions from the shopping story.  
 - Price: £59.99/€69,99/$69.99

  [1]: mailto:media@lego.com

Notes To Editors

**Merlin Entertainments LEGO DUPLO PEPPA PIG Theme Park Areas** 
The exciting collaboration will see PEPPA PIG come to life in LEGO DUPLO form for the very first time in LEGO products, as well as incredible attractions and rides in Merlin Entertainments theme parks. The first experiences will launch this year in Germany and Denmark, including the world’s only LEGO DUPLO PEPPA PIG area at [LEGOLAND][1]® Billund and the brand-new PEPPA PIG Park in Gunzburg in Germany, situated next to LEGOLAND® Deutschland Park. 

The theme park experiences will bring to life the LEGO DUPLO PEPPA PIG sets, iconic scenes, and characters from the TV show in real-life PEPPA adventures. 

**START OFF BIG with LEGO DUPLO PEPPA PIG!** 
As DUPLO bricks are larger bricks for smaller hands, we invite families to start off big, introducing kids ages 2+ to dive into the world of LEGO DUPLO with PEPPA PIG. 

Our big bricks open a world of possibilities for pre-school play that’s endless, diverse and fun. 

Visit the page to see all the new LEGO DUPLO PEPPA PIG products: [www.LEGO.com/duplo][2] 

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: [www.LEGO.com][3] 

**About Hasbro** 
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. 

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit [www.corporate.hasbro.com.][4] 

**About PEPPA PIG** 
Peppa Pig is a British animated television series that has been airing for 20 years, across ten seasons in over 180 territories as of 2024. The series follows Peppa Pig, a cheeky little piggy who lives with her family - younger brother George, Mummy Pig and Daddy Pig - as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic. 

**About Merlin Entertainments** 
Merlin Entertainments is a global leader in branded entertainment destinations, operating over 140 attractions, 23 hotels and 6 holiday villages in 23 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees. 

See [www.merlinentertainments.biz][5] for more information. 

**Merlin’s Partnership with HASBRO:** 
 - Merlin’s inaugural PEPPA PIG Theme Park opened in Orlando, Florida; additional PEPPA PIG Theme Park locations in Dallas, Texas and Gunzburg, Germany are set to open in 2024. PEPPA PIG Theme Parks provide a fully themed world for a days-worth of activity, including roller coasters, shows, restaurants and a whole host of immersive family fun. 
 - Merlin’s five PEPPA PIG World of Play locations are in the U.S. (Dallas, Michigan, Chicago), China (Shanghai), and Holland (Leidschendam); PEPPA PIG World of Play locations provide a shorter-stay indoor attraction, designed for preschool children with up to 14 themed areas, a retail store and more, all themed around Peppa and her family. 
 - Two additional PEPPA PIG themed areas can also be found at Merlin’s most popular European Parks – including Heide Park in Germany and Gardaland in Italy - featuring interactive PEPPA PIG sets and experiences. 
 - All of Merlin’s attractions and resorts have a strong emphasis on ‘fun for everyone’ with many accredited as sensory or Autism friendly and with a range of accessible rides, trained staff and specially designed rides for those in wheelchairs. 

**Merlin’s Partnership with the LEGO Group:** 
 - For 18 years, Merlin Entertainments has been the proud operator of ten LEGOLAND® Parks and Resorts across the globe, including locations in the U.S. (Orlando, California and New York), the UK (Windsor), South Korea, Japan, Malaysia, Dubai, Germany, and the original LEGOLAND® in Denmark. 
 - In Orlando, Florida and soon in Gunzburg, Germany, LEGO and PEPPA PIG fans will be able to visit LEGOLAND® Resorts and PEPPA PIG Theme Parks, which are adjacent to each other. This will provide guests with a perfect entertainment cluster of educational and entertainment experiences that cater to a diverse range of ages and abilities. 
 - There are currently 27 LEGOLAND® Discovery Centres, as well as six next generation LEGO® Discovery Centres. LEGO® Discovery Centres offer highly interactive indoor LEGO play where families are free to play, explore, create, and laugh together. The LEGO Discovery Centres offer experiences designed to allow more family learning-through-play activities, with immersive activities and workshops for children and their families to indulge their imagination with their own LEGO creations.[www.legodiscoverycentre.com][6] 

 


  [1]: https://www.legoland.dk/en/explore/the-park/new-in-2024-peppa-pig-comes-to-legoland/
  [2]: http://www.lego.com/themes/duplo/about
  [3]: https://www.lego.com/
  [4]: https://corporate.hasbro.com/
  [5]: http://www.merlinentertainments.biz/
  [6]: https://www.legodiscoverycentre.com/

The LEGO Group is thrilled to reveal the brand-new LEGO® DUPLO® PEPPA PIG sets in collaboration with leading toy and game company Hasbro. Inspired by everyone’s favourite pig, toddlers can immerse themselves into the colourful world of PEPPA PIG through LEGO DUPLO sets coming this summer.   

Finally! New LEGO® DUPLO® PEPPA PIG Sets Revealed 

the LEGO Group is thrilled to reveal the brand-new LEGO® DUPLO® PEPPA PIG sets in collaboration with leading toy and game company Hasbro.

LEGO Duplo Peppa Pig products

teaser_16x9.png

*The LEGO Group, Hasbro and Merlin Entertainments Join Forces to Create PEPPA PIG Products & Play Experiences* 

*Teaser revealed on social media today* 

**Billund, Denmark, January 23 2024:** A delightfully unexpected mashup of companies founded in fun and play is now revealed between the LEGO Group, Hasbro and Merlin Entertainments, who are coming together to bring a truly joyful and beloved character to life in LEGO® DUPLO® form – PEPPA PIG! 

Just in time for PEPPA PIG’s 20th anniversary, the companies are celebrating everyone’s favorite piggy with new experiences for toddlers. With a shared commitment to create and deliver great play experiences to children all around the world, the three brands will introduce new ways for preschoolers to engage with the much adored and globally celebrated PEPPA PIG character, known for her little snorts, giggles and love of jumping in muddy puddles. 

“PEPPA PIG is hugely popular and LEGO fans have been asking us to do a partnership for years, it was only natural that the world’s most popular pig needed to come to life in buildable LEGO sets, so we are excited to finally make that happen with the amazing team at Hasbro,” says Roberta Cardazzo, Design Manager at the LEGO Group.  

“Peppa is known for her confidence, ability to express herself and adopt new skills. She handles everyday tasks and obstacles with curiosity and charm and inspires children to be patient and learn to share. Toddlers can be creative with the Peppa sets and play out stories with the iconic figures, while they learn about caring for nature, friendship, and daily routines. It has been a joy bringing Peppa to life in products and we hope our LEGO DUPLO PEPPA PIG will create laughs and joyful moments wherever she goes.”  

The exciting collaboration will see PEPPA PIG come to life in LEGO DUPLO form for the very first time in LEGO products, as well as incredible attractions and rides in Merlin theme parks. The first experiences will launch this year in Germany and Denmark, including the world’s only LEGO DUPLO PEPPA PIG area at [LEGOLAND][1]® Billund and the brand-new PEPPA PIG Park in Gunzburg in Germany, situated next to LEGOLAND® Deutschland Park. The theme park experiences will bring to life the LEGO DUPLO PEPPA PIG sets, iconic scenes, and characters from the TV show in real-life PEPPA adventures.  

“For 20 years, PEPPA PIG has leaned into storytelling that reflects the real lives and first experiences of preschoolers around the world. With kids at the center of the brand, we recognize the importance of working with best-in-class partners to deliver toys and experiences tailored to her littlest fans,” said Casey Collins, President of Licensed Consumer Products at Hasbro. “LEGO Group and Merlin share in Hasbro and PEPPA’s goal of designing play experiences specifically for little ones, giving children the confidence to treat every first step as a new adventure and confidently jump into all of life’s muddy puddles.” 

Since the beloved animated television series first premiered in 2004, PEPPA PIG has encouraged kids to jump in together and explore the world around them. With their best friend Peppa by their side, preschoolers have the confidence to treat every first step as a new adventure – from the everyday to the epic. Now in its 10th season, the PEPPA PIG animated television series has been running for 20 years in over 180 territories. Globally successful, the brand connects with consumers across every touchpoint, from entertainment and retail to theme parks, touring shows and so much more.  

Scott O’Neil, CEO Merlin Entertainments, said: “This is an exciting step forward for two of our iconic partners, whose purpose is to entertain and educate through creativity and play. We’ve partnered with the LEGO Group for over 18 years and the power of the brand, across borders and ages, is unparalleled. We’re really proud to bring Hasbro’s PEPPA PIG to life with the DUPLO brand, beginning with our new PEPPA PIG Theme Park in Gunzberg and our LEGOLAND Billund Resort, as our guests make life-long memories and learn through play.” 

**Stay tuned for the full reveal of LEGO DUPLO PEPPA PIG products coming soon: [www.LEGO.com/duplo][2] or find inspiration and play tips here: [www.LEGO.com][3]**	 


  [1]: https://www.legoland.dk/en/explore/the-park/new-in-2024-peppa-pig-comes-to-legoland/
  [2]: http://www.lego.com/themes/duplo/about
  [3]: https://www.lego.com/themes/duplo/about

**Merlin Entertainments LEGO DUPLO PEPPA PIG Theme Park Areas** 
The exciting collaboration will see PEPPA PIG come to life in LEGO DUPLO form for the very first time in LEGO products, as well as incredible attractions and rides in Merlin Entertainments theme parks. The first experiences will launch this year in Germany and Denmark, including the world’s only LEGO DUPLO PEPPA PIG area at [LEGOLAND][1]® Billund and the brand-new PEPPA PIG Park in Gunzburg in Germany, situated next to LEGOLAND® Deutschland Park. 

The theme park experiences will bring to life the LEGO DUPLO PEPPA PIG sets, iconic scenes, and characters from the TV show in real-life PEPPA adventures. 

**START OFF BIG with LEGO DUPLO PEPPA PIG!** 
As DUPLO bricks are larger bricks for smaller hands, we invite families to start off big, introducing kids ages 2+ to dive into the world of LEGO DUPLO with PEPPA PIG.  

Our big bricks open a world of possibilities for pre-school play that’s endless, diverse and fun.  

Stay tuned for the full reveal of LEGO DUPLO PEPPA PIG coming soon: [www.LEGO.com/duplo][2]  

**Learning Through Play**  
We know that when children play, they learn crucial 21st century skills that they need to thrive in the future. Playing is also the most fun way to learn! Learning through play is how we’re built to learn. And 90% of a child’s brain develops before the age of 5, so early Learning Through Play moments are crucial. Find play tips [here][3]. 

The evidence keeps growing that playing helps children master all the skills they need to thrive in our fast-moving, ever-changing world. We firmly believe in the transformative value of Learning Through Play, which is why we have made a lasting commitment to it. We have teamed up with experts in early education to explore the importance of play in children’s development. Learn more [here][4]. 

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: [www.LEGO.com][5] 

**About Hasbro** 
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.   

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit [www.corporate.hasbro.com.][6]  

**About PEPPA PIG** 
PEPPA PIG is a British preschool animated television series that has been airing for almost 20 years, across nine seasons in over 180 territories as of 2023. The series follows Peppa Pig, a cheeky little piggy who lives with her family - younger brother George, Mummy Pig and Daddy Pig - as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.  

**About Merlin Entertainments** 
Merlin Entertainments is a global leader in branded entertainment destinations, operating over 140 attractions, 23 hotels and 6 holiday villages in 23 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees. 


  [1]: https://www.legoland.dk/en/explore/the-park/new-in-2024-peppa-pig-comes-to-legoland/
  [2]: http://www.lego.com/themes/duplo/about
  [3]: https://www.lego.com/en-dk/theme/duplo/help-them-play?icmp=LP-SHQL-Standard-Duplo_By_Skills_QL_Tips-TH-DU-EWVJ44WGC4
  [4]: https://www.lego.com/en-dk/themes/duplo/about-learning-through
  [5]: https://www.lego.com/
  [6]: https://corporate.hasbro.com

See [www.merlinentertainments.biz][1] for more information. 

**Merlin’s Partnership with HASBRO:**  
 - Merlin’s inaugural PEPPA PIG Theme Park opened in Orlando, Florida; additional PEPPA PIG Theme Park locations in Dallas, Texas and Gunzburg, Germany are set to open in 2024. PEPPA PIG Theme Parks provide a fully themed world for a days-worth of activity, including roller coasters, shows, restaurants and a whole host of immersive family fun. 
 - Merlin’s five PEPPA PIG World of Play locations are in the U.S. (Dallas, Michigan, Chicago), China (Shanghai), and Holland (Leidschendam); PEPPA PIG World of Play locations provide a shorter-stay indoor attraction, designed for preschool children with up to 14 themed areas, a retail store and more, all themed around Peppa and her family. 
 - Two additional PEPPA PIG themed areas can also be found at Merlin’s most popular European Parks – including Heide Park in Germany and Gardaland in Italy - featuring interactive PEPPA PIG sets and experiences. 
 - All of Merlin’s attractions and resorts have a strong emphasis on ‘fun for everyone’ with many accredited as sensory or Autism friendly and with a range of accessible rides, trained staff and specially designed rides for those in wheelchairs. 

**Merlin’s Partnership with the LEGO Group:**  
 - For 18 years, Merlin Entertainments has been the proud operator of ten LEGOLAND® Parks and Resorts across the globe, including locations in the U.S. (Orlando, California and New York), the UK (Windsor), South Korea, Japan, Malaysia, Dubai, Germany, and the original LEGOLAND® in Denmark. 
 - In Orlando, Florida and soon in Gunzburg, Germany, LEGO and PEPPA PIG fans will be able to visit LEGOLAND® Resorts and PEPPA PIG Theme Parks, which are adjacent to each other. This will provide guests with a perfect entertainment cluster of educational and entertainment experiences that cater to a diverse range of ages and abilities.  
 - There are currently 27 LEGOLAND® Discovery Centres, as well as six next generation LEGO® Discovery Centres. LEGO® Discovery Centres offer highly interactive indoor LEGO play where families are free to play, explore, create, and laugh together. The LEGO Discovery Centres offer experiences designed to allow more family learning-through-play activities, with immersive activities and workshops for children and their families to indulge their imagination with their own LEGO creations.[www.legodiscoverycentre.com][2]  

 


  [1]: http://www.merlinentertainments.biz/
  [2]: https://www.legodiscoverycentre.com/

A delightfully unexpected mashup of companies founded in fun and play is now revealed between the LEGO Group, Hasbro and Merlin Entertainments, who are coming together to bring a truly joyful and beloved character to life in LEGO® DUPLO® form – PEPPA PIG!

Hello Peppa Pig! Hello Daddy Pig!   The LEGO Group Welcomes PEPPA PIG Franchise into LEGO® DUPLO® 

A mashup of companies fThe LEGO Group, Hasbro and Merlin Entertainments are coming together to bring LEGO® DUPLO® PEPPA PIG to life

LEGO DUPLO PEPPA PIG

LEGO® DUPLO®

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  [1]: mailto:media@lego.com
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