BILLUND, February 1st 2021: Today, the LEGO Group is launching LEGO® White Noise, a new playlist designed to help listeners find a moment of relaxation in their busy lives. The playlist is composed of a series of audio tracks created using nothing but the iconic sounds that the LEGO brick makes, sounds that are recognised by generations all over the world.
Each LEGO element makes a unique noise, which is why designers experimented with over 10,000 in their quest for the perfect soothing sounds. The result is a soundscape that includes tracks such as ‘It All Clicks’ which perfectly captures the joyous sound of two LEGO elements joining together, and ‘The Waterfall’ created by pouring thousands of LEGO bricks on top of each other.
Like other white noise tracks, the playlist is designed to help listeners find a moment of zen in their day, making it the perfect audio accompaniment for falling asleep, unwinding, or relaxing through LEGO building.
The playlist can be accessed from over 15 different music streaming platforms including Spotify and iTunes or for free on LEGO.com.
The LEGO White Noise playlist has been released to accompany the immersive LEGO Botanical Collection building experience, following research that found that almost three quarters (73%) of adults are on the hunt for new ways to destress(1).
The new LEGO Botanical Collection includes the LEGO Flower Bouquet and the LEGO Bonsai Tree that are designed to offer adults an immersive building experiences to help them express their creativity and destress as they build a beautiful model that can be proudly displayed when completed. Both sets are available now from LEGO.com, LEGO Stores and other retailers globally.
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About the LEGO Play Well Study 2020
All findings from the report were gathered from a total of 18,117 parents and 12,591 children aged 5-12 through a 20-minute online quantitative survey conducted across 18 markets (Australia and New Zealand, Brazil, Canada, China Mainland, Denmark, France, Germany, Hong Kong, Mexico, Romania, Russia, South Africa, South Korea, Spain, Taiwan, United Kingdom, Ukraine and the United States of America) between May and June 2020.
(1) Research from the LEGO Play Well Report 2020