Travel Retail & Merlin Channel Excellence Lead

Job Description

Help shape the magic of LEGO® beyond our own stores. This is a unique opportunity to elevate the LEGO retail experience across Travel Retail and Merlin partner stores worldwide—bringing consistency, commercial impact, and shopper delight to some of the most visible and fast-paced retail environments. If you thrive on influence, partnership, and turning insight into action at global scale, this role puts you right at the heart of LEGO’s branded channel excellence.

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.

Relocation support to Copenhagen only is offered for this position.

The closing date for all applications will be Thursday 22nd January 2026.

Core Responsibilities

• Drive and elevate the LEGO retail experience across LEGO Travel Stores (LTS) and Merlin Stores globally, ensuring consistent, outstanding.

• Act as global owner of the Merlin and LTS retail operating model, setting clear frameworks, guidelines, and toolkits that drive scalable retail perfection and strong store performance.

• Partner closely with key collaborators (Retail Training, Branded Channel Leads, market teams, KAMs and Merlin Commercial Lead) and act as Key Retail Business Partner for Merlin and Travel Retail.

• Bridge best practices across LEGO channels, translating what works in LEGO Branded Retail (LBR) and LEGO Certified Stores (LCS) into impactful, practical solutions for Travel Retail and Merlin partners.

• Drive performance through insight and action, diagnosing store opportunities, identifying quick wins, and developing retail excellence programs that improve KPIs such as like-for-like growth and NPS.

Do you have what it takes

• Travel Retail / Store Excellence Leadership (Partner-Led Environments) - Experience in brand retail, partner channel development, and/or franchise management within a consumer or lifestyle brand, with proven expertise in travel retail and hands-on management of external partners to drive results.

• Strong commercial and store excellence acumen - combining fluency in sales performance, financial planning, and P&L management with a deep understanding of retail dynamics.

• Retail Operating Model & Framework Development - Experience owning or building retail operating models, playbooks, or excellence frameworks that bring structure, governance, and scalability across multiple partners, markets, and store formats.

• Strong Stakeholder Influence & Indirect Leadership - Outstanding ability to lead through influence across global, regional, and market teams (KAMs, Commercial, Retail Training, Marketing), enabling others to carry the partner dialogue while maintaining consistency and momentum.

• Fluency in English both written and verbal.

#LI-MD1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.