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The LEGO Group shared a glimpse into the future of experiential retail as it opened its doors on a dazzling new store in New York City. The 7,175 sq. ft, two-storey store on Fifth Avenue is the first LEGO® flagship store to feature an innovative new retail format, elements of which will be introduced to more than 100 stores worldwide in the coming year.
Children, families and fans of all ages in Hangzhou, the capital city of Zhejiang Province in China, are now able to enjoy the unique LEGO® brand experience in the new LEGO flagship store which opened in the city today.
Bring the creative LEGO play experience to more Chinese Children
The first Dutch LEGO® flagship store has officially opened its doors. Here, children and fans can discover unique, interactive play experiences inspired by Dutch culture, icons and innovations
Birmingham’s Bull Ring and Southampton West Quay Shopping Centre
LEGO brick fans are in for a treat this Christmas as LEGO Group is opening the first LEGO Stores in the Netherlands, in Amsterdam and Utrecht in time for Santa coming later in the year.
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