LEGO® News
SitesThe LEGO Group announces further expansion of its factory in Monterrey, Mexico
New packing facility and warehouse extension will increase site’s capacity to support long-term growth in Americas.
SitesThe LEGO Group Unveil the World's Largest LEGO Store
The LEGO Group, in partnership with Alquemie Group, today unveiled the world’s largest LEGO® store.
ResponsibilityThe LEGO Group Asks Families to Build a Heart and Share the Joy This Holiday Season
For many families across the world, the holidays are a magical time filled with joy and celebration, but for some families the festive period can be a challenging time. That’s why the LEGO Group is encouraging everyone to help share the superpower of play with children that need it most, by building a heart out of LEGO® bricks as part of its #BuildToGive initiative.
BrandThe LEGO Group Encourages Everyone to Gift the Superpower of Play This Holiday Season in New Festive Brand Film
The LEGO Group has released its latest holiday film, which encourages everyone to gift the superpower of play this festive season. This latest installment of the brand’s three-part Play Is Your Superpower campaign showcases how the LEGO® play experience brings an epic new dimension to festive family moments, transforming the ordinary into the extraordinary.
EventsToday We Play - The LEGO Group Encourages Kids and Adults to Prioritise Play on World Play Day 2023
On Thursday, 12th October, the LEGO Group will be hosting its second annual World Play Day – a day dedicated to celebrating the benefits and joy that play brings, and encouraging families around the world to take a moment to play.
SitesThe LEGO Group expands Copenhagen Digital Office workspace to meet growing digital team needs
The LEGO Group today announced an expansion of its Copenhagen Digital Office a little more than a year after its opening to support the needs of the rapidly growing digital team.
SitesThe LEGO Group expands manufacturing capacity and size in its factory in Nyíregyháza, Hungary
The LEGO Group today announced that it is expanding its factory in Nyíregyháza, Hungary, creating additional production capacity to continue to meet strong demand for LEGO® play experiences.
BrandPlaytime Is Under Threat: The LEGO Group’s New Play Is Your Superpower Campaign Encourages Families to Reprioritise Play
The LEGO Group has announced its new Play is Your Superpower campaign, aimed at addressing a global lack in play amongst children. Together with a global Play Squad of supporters, the LEGO Group is inspiring families to reprioritise playtime, emphasising its critical importance in childhood development and the role it has in bringing fun to families around the world..png?width=30&quality=50&crop=16:9)
BrandThe LEGO Group Celebrates the Incredible Power of Play with Its First Ever Fully Playable Brand Film, Play Is Your Superpower
The LEGO Group has today released its new Play Is Your Superpower campaign featuring the brand’s first ever fully playable brand film, which celebrates the heroes that can emerge in a world that has forgotten how to play.
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