AssetBundle_24-06-21.zip

- Stores to feature first-of-a-kind immersive digital and physical shopper experiences to inspire creativity and imagination.
- New concept platform to be introduced to LEGO® stores around the world.
- Store transformation part of the Group’s strategy to innovate across retail channels.

**JUNE 24, 2021:** The LEGO Group today shared a glimpse into the future of experiential retail as it opened its doors on a dazzling new store in New York City. The 7,175 sq. ft, two-storey store on Fifth Avenue is the first LEGO® flagship store to feature an innovative new retail format, elements of which will be introduced to more than 100 stores worldwide in the coming year. 

The format is designed to create an immersive world of LEGO bricks by blending unique digital and physical experiences. It has been developed as part of the Group’s strategy to innovate its stores as shoppers seek more personalised and interactive retail offerings.  Despite the rapid growth in e-commerce, brick-and-mortar stores continue to play a critical role in strengthening consumers’ connections with a brand and in helping people to discover new products.  

Colette Burke, Chief Commercial Officer said: *“For a number of years we’ve seen the trend towards people visiting stores for high-quality, entertaining brand experiences. Over the past year our fans have missed personal and tactile interactions with the brand and we can’t wait to welcome them back.”*  

The LEGO Group spent two years developing the new retail concept and researching what shoppers and children want from a LEGO store visit. They found that people were keen for more opportunities to play with bricks, participate in brick-inspired activities, personalise their experience and have fun.  

Colette said: *“While our existing store format has been very successful, we are evolving it to strengthen brand love and create memorable experiences people will talk about long after they leave. We want people to walk into our stores and feel immersed in a world of LEGO bricks. We’ve designed the spaces to fire up creativity and imagination and encourage hands-on play. Our talented designers have developed entirely new experiences that blend the very best of ground-breaking customisation, technology and physical play allowing visitors to interact with the brand in exciting new ways.”* 

New features in the New York City store, which are set to appear as the new format is introduced to stores around the world, include: 

 - **Brick Lab**, a world-first retail experience that immerses people and their LEGO builds in an amazing virtual world. Technology brings walls, floors, and ceilings to life with light, sound, and music for a truly interactive build and play experience.  

 - The awe-inspiring, interactive **Tree of Discovery** is made from 880,000 LEGO elements. It is the centrepiece of the store and an expression of the LEGO Group’s commitment to being inclusive and having a positive impact on society and the planet. Visitors of all ages are invited to explore a magical wonderland hidden inside the tree through windows in its rainbow trunk.  

 - An interactive **Storytelling Table** designed for adult fans brings to life the stories behind sets available in store. It shows early product designs and prototypes, lifts the lid on the development process and allow fans to virtually ‘meet’ the LEGO designers. 
 
 - The **Personalisation Studio** invites visitors to make a memento of their visit. In it, they can reimagine themselves in LEGO form, either as a portrait from the **Mosaic Maker** or an iconic Minifigure from the **LEGO Minifigure Factory**. 

 - With **LEGO Expression** visitors can have fun with LEGO Minifigures who mimic their facial expressions. 

 - **Larger-than-life builds** celebrating local culture and landmarks. The new 5th Ave store will include NYC icons such a taxicab you can sit in, a giant Empire State Building and One World Trade skyscraper, the lights and billboards of Broadway and Time Square, LEGO Marvel Super Heroes Thor, Spiderman, Iron Man, Hulk and Captain America and the Ghostbusters Firehouse and crew. 
 

Modular, scalable design
------------------------
The new store format has been designed to be modular and fully flexible so that it can work in LEGO stores of all sizes, as well as in third-party retail partners’ stores. It will be introduced to over 100 LEGO stores around the world during the coming year, as well as select global partner retailers.  

Innovating across retail channels
---------------------------------

The LEGO Group currently has around 731  branded stores in 50 countries around the world and plans to open 120 new stores during 2021. In addition to investing in brick and mortar, the LEGO Group will continue to invest in building its e-commerce capabilities. In 2020, the number of visitors to its LEGO.com online store doubled to a quarter of a billion and this growth has continued in 2021. 

Colette said: *“We’re seeing significant growth across e-commerce channels, but we also understand the distinct and important role that each of our retail channels plays in building the brand. We will continue to invest in innovating across all our channels to create compelling experiences online, instore and with our retail partners.”* 

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The Brick Lab
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 – A bookable experience that immerses you in the world of LEGO building, bringing physical LEGO builds to life in the digital world! Join Professor Fizziwigg and the Metaloids in their search to find the missing control device hidden somewhere in the digital worlds beyond the portal! The Brick Lab offers a uniquely interactive and immersive creative experience – one that takes the joy of LEGO play to an amazing new level. Designed exclusively for LEGO flagship stores, the 20-minute themed experience uses innovative technology to bring walls, floors, and ceilings to life with interactive animated content, lighting, sound, and music to invite kids (and grown-ups) to play in a virtual world that plays right along with them.  Each visitor will have the opportunity to meet the characters on screen and let their imaginations run wild as they build their own creation, scan their build and then watch it become a living part of the Brick Lab in seconds so they can play both physically and virtually – helping in the mission to save the day!

The Experiences in Detail

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The Tree of Discovery
---------------------

–  At the heart of the new store is The Tree of Discovery, an intricate model that showcases LEGO story-telling on a huge scale. The tree, which took 1,900 hours to construct and is made of over 880,000 LEGO bricks, symbolises the LEGO Group’s commitment to having a positive impact on society and the planet. A key feature is its bright rainbow trunk which houses a whole host of wonderful hidden details and secrets for shoppers to discover such as mini-scenes, kaleidoscopes and picture viewers from DUPLO, Technic and the LEGO System in Play  bricks.

Personalization Studio
----------------------

– An all-new area of the LEGO store which allows children, parents and grown-up fans to demonstrate their creativity via fun, innovative hands-on experiences and immersive builds with LEGO bricks. Visitors also have the opportunity to buy some creations to take home as a lasting memento, including the Mosaic Maker and the LEGO Minifigure Factory.

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The Mosaic Maker
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– Which captures your image and creates your own personalized LEGO mosaic portrait in just a few minutes.  

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The LEGO Minifigure Factory
---------------------------

– Allows you to design and create a unique LEGO Minifigure (complete with a brick with your name and a special box) - the perfect souvenir for your visit or gift for someone else.  

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LEGO Expressions
----------------

– Ever wanted a LEGO Minifigure to copy your every move?  Well now you can with the magical LEGO Expressions.  Simply stand in front of the screen and Lady Liberty and her NYC pals will copy every facial expression you make!  

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LEGO Wave
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– Waiting to pay has been upgraded thanks to a new and interactive feature.  When standing in a certain spot in the line, customers can interact with the Lady Liberty minifigure on the screen.  Give her a wave and see how she responds.  

Storytelling Table
------------------

– Go behind-the-scenes of the LEGO design process and learn about our LEGO sets via interactive areas that allow you to “meet the designers” through interviews and videos displayed on screens, while playing with the set in-front of you.   

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Exclusive NYC inspired LEGO models
----------------------------------

– Look out for larger than life, eye-catching 3D LEGO models throughout the store inspired by famous New York scenes and characters.  Highlights include a talking Statue of Liberty Minifigure, LEGO Marvel Super Heroes such as Thor, Spiderman, Iron Man, Hulk and Captain America who’s standing on top of an iconic yellow NYC taxi cab, a New York cityscape, a wall featuring LEGO recreations of famous Broadway show and Movie LEGO posters, the Ghostbusters Firehouse featuring the full Ghostbusters crew, Stay-Puft Marshmellow Man and Slimer. 

- The first ever LEGO retail store opened on April 2, 1992 at the Mall of America in Bloomington, Minnesota  
 - There are now 731 stores globally in 50 countries 
 - This year we opened our first store in Poland, in the city of (Warsaw) 
 - The LEGO Flatiron Store in New York City, is in a building that was formerly a bank and includes the original vault below the store


----------

LEGO Retail Stores – Fun Facts

- The new LEGO Store will open at 11am ET on Friday 25 June at 636 Fifth Avenue, New York City, New York 10020.  For further information or to book one of the in-store experiences visit [www.lego.com/stores/store/5th-Avenue][1]. 
 - The Brick Lab is for children aged 5+ and tickets cost $15.00 (for one child and an accompanying adult) and can be booked in advance at [www.lego.com/stores/store/5th-Avenue][2] or in store (subject to availability).  For the opening weekend, bookings can only be made in-store 
 - The Mosaic Maker is suitable for all and costs $129.99.  Slots can be booked in advance at [www.lego.com/stores/store/5th-Avenue][3] or in store (subject to availability).   


For more information, please contact: [media@LEGO.com][4]  
Download B-roll [here][5].


  


  [1]: https://www.lego.com/en-gb/stores/store/5th-Avenue
  [2]: https://www.lego.com/en-gb/stores/store/5th-Avenue
  [3]: https://www.lego.com/en-gb/stores/store/5th-Avenue
  [4]: mailto:media@LEGO.com
  [5]: https://legoexternal.23video.com/secret/69717661/d8104e0ff1c31c670170298ebd4936f5

Notes to Editors

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The LEGO Group shared a glimpse into the future of experiential retail as it opened its doors on a dazzling new store in New York City. The 7,175 sq. ft, two-storey store on Fifth Avenue is the first LEGO® flagship store to feature an innovative new retail format, elements of which will be introduced to more than 100 stores worldwide in the coming year.

The LEGO Group unveils groundbreaking ‘retailtainment’ concept at NYC flagship store

Stores to feature first-of-a-kind immersive digital and physical shopper experiences to inspire creativity and imagination. New concept platform to be introduced to LEGO® stores around the world. Store transformation part of the Group’s strategy to innovate across retail channels.

NEW NYC FLAGSHIP STORE

LEGO_flagship_store_Hangzhou_Asset_Bundle.zip

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Children, families and fans of all ages in Hangzhou, the capital city of Zhejiang Province in China, are now able to enjoy the unique LEGO® brand experience in the new LEGO flagship store which opened in the city today.

Located at Hubin, a vibrant shopping and entertainment centre in the city, the 527-square-meter flagship store offers an immersive and playful LEGO brand experience for shoppers. Besides a full lineup of LEGO products, hands-on and personal LEGO experiences are also available for children and fans to explore in the store.

Steps away from the West Lake, a key tourism destination, the flagship store will fascinate guests with creative builds that have a strong bond with local cultural heritage.

A 3D model of the iconic Broken Bridge at the West Lake, built with 694,760 LEGO bricks, is sure to catch the eye of every guest entering the store. The classic legendary story about Lady White Snake and her husband Xu Xian is translated into two 3D models. The popular Ten West Lake Views are featured in ten master mosaic pieces placed in the giant pagoda-shaped threshold built by 176,564 LEGO bricks.

The West Lake play table also presents the beautiful West Lake scenery, including the Six Harmonies Pagoda and Three Pools Mirroring the Moon, via 3D models built with 317,463 LEGO bricks. Children and shoppers can build right alongside the play table to create their own masterpieces.

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Paul Huang, Senior Vice President of the LEGO Group and General Manager of LEGO China, said “We are excited to open our new flagship store in Hangzhou, a city which is well-known for its culture and history. With the uniquely designed store, we can connect with more local children and fans, providing them with an engaging, playful and creative shopping experience. More importantly, we can reach more Chinese children and support them to learn through play.” 

Prior to the opening, the LEGO Group donated toy sets to the Hangzhou Children Welfare Center to help provide disadvantaged children in the city with opportunities to of learn through play. 

Hangzhou is the fourth LEGO flagship store that the LEGO Group has opened in China since the first one was opened at Shanghai Disney Town in 2016. The other two LEGO flagship stores are located at the People’s Square in Shanghai and Wangfujing in Beijing. The fifth LEGO flagship store in China is expected to be opened in Shenzhen City by the end of this year.

Children, families and fans of all ages in Hangzhou, the capital city of Zhejiang Province in China, are now able to enjoy the unique LEGO® brand experience in the new LEGO flagship store which opened in the city today.

New LEGO® flagship store opened in Hangzhou celebrating local cultural heritage and creative play

lego AND store, lego AND flagship store, lego AND china, lego AND hangzhou, lego AND new store

Flagship Store Hangzhou

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The LEGO Group announced today that a new LEGO flagship store will be opened in Shenzhen City, Guangdong Province in the second half of this year as it continues to expand its retail footprint to bring creative play and immersive shopping experiences to more Chinese children, parents and fans.

Located at COCO Park shopping center in Futian District of Shenzhen, it will be the fifth flagship store that the LEGO Group opened in China. Store construction and recruitment will start soon. More information about the store will be shared during its grand opening.

The LEGO Group has already opened three flagship stores in China since the first one was opened at Shanghai Disneytown in 2016. The other two are located at the People’s Square in Shanghai and Wangfujing shopping street in Beijing. At the second China International Import Exhibition last year, the LEGO Group announced that its fourth flagship store in China will be opened in east China’s Hangzhou City in summer 2020.

Paul Huang, General Manager of LEGO China, said “We are excited to open a new flagship store in Shenzhen, a vibrant city well-known for its innovation spirit. We hope the new store can bring the creative LEGO play to more children in Shenzhen and the south China region, inspiring their creativity and imagination, and helping them learn through play.”

Overview of LEGO flagship stores in China:

 - Shanghai Disneytown: It is the first LEGO flagship store in China as well as in Asia. Opened on May 11, 2016, the two-floor store is located at Shanghai Disneytown with size exceeding 800 square meters.
 - Shanghai People’s Square: The second LEGO flagship store in China. Opened on September 27, 2018, the store is located at Nanjing Road East with size of 599 square meters.
 - Beijing Wangfujing: It is the third LEGO flagship store in China and the first of its kind in Beijing. Opened on February 22, 2019, the store is located at the Wangfujing shopping and entertainment area with size of 626 square meters.
 - Hangzhou West Lake: The fourth LEGO flagship store in China, which is expected to open in summer 2020.

Bring the creative LEGO play experience to more Chinese Children

The 1st LEGO® flagship store in south China will open this year

lego AND stores, lego stores, lego AND retail, LEGO retail, lego china, lego AND china, lego AND corporate, lego corporate news,

LEGO Flagship Store Shenzhen

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*The first Dutch LEGO® flagship store has officially opened its doors. Here, children and fans can discover unique, interactive play experiences inspired by Dutch culture, icons and innovations*

Amsterdam, 29 November 2019 – As of today, Amsterdam is the first Dutch city to have its own LEGO® flagship store, joining several big cities around the world. Hundreds of LEGO fans gathered in and around the Kalverstraat before the doors opened, all wanting to be the first to take a look around the store. The store offers LEGO fans of all ages the opportunity to lose themselves in the world of LEGO  play and its many interactive play activities that can only be found in this flagship store. 

The store puts the Dutch culture, icons and innovations in the limelight. The entire family is invited to admire the unique LEGO models , play experiences and personalised LEGO items. There are multiple big LEGO models to be found that link to the Netherlands and the city of Amsterdam. Upon entering the store, you will see the famous Amsterdam Mint Tower, an iconic Dutch wind mill and a canal bridge decorated with Dutch innovations, such as the cassette, the artificial heart and the microscope. Naturally, the highlights of Dutch art history are part of the store, too. You will encounter a LEGO Escher staircase and will find LEGO versions of masterpiece paintings by the Dutch Masters lining the walls.

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Spread around the store are a number of interactive LEGO models where you can let your creativity run wild. Building your own unique boat in the Build a Boat corner, after which you can let it float on the LEGO canals of Amsterdam around the LEGO Mint Tower is just an example.

Claus Flyger Pejstrup, Executive Vice President, LEGO Retail: “It’s is a very proud moment to open our first flagship store in the Netherlands and to bring fun and creative LEGO play to even more Dutch children. In our LEGO stores we aim to inspire and develop the builders of tomorrow through creative LEGO play experiences by delivering the ultimate LEGO shopping experience, where people of all ages can enjoy hours of fun and creativity.”

Not just the LEGO constructions and activities are unique. The store experience offers a true spectacle thanks to its digital innovations, such as the dynamic lighting. This feature allows the store to use different light effects to mimic the typical Dutch weather.

Some of the store’s key highlights include: 

 - Mint Tower with Build a Boat experience – Build a Boat and float it around the iconic Mint Tower on the canals of Amsterdam.
 - LEGO Escher Staircase – Inspired by Maurits Cornelius Escher’s masterpiece, the highly immersive experience takes you from the bottom to the top floor of the store while providing unique photo opportunities along the way 
 - LEGO Dutch Masterpiece Paintings – Paintings in brick form inspired by Van Gogh, Jan Vermeer and Rembrandt van Rijn, to name a few. Watch their eyes as they follow you around the store! 
 - Large LEGO windmill – Inspired by the iconic Dutch windmills, the 3.35-metre high LEGO model has a rotating propeller, lights, and sound 
 - Bridge of Innovation & Brick Floor Canal – A tribute to the canal and bridges in Amsterdam. The bridge has built-in icons celebrating some of the great contributions of Dutch inventions and innovations 
 - LEGO Minifigure Factory – Create and personalise your very own LEGO minifigure! 
 - LEGO Mosaic Maker – Transform your photo into unique LEGO Portrait within minutes 

For more information on the LEGO flagship store Amsterdam, or promotions surrounding the opening, visit [stores.lego.com][1]


  [1]: https://www.lego.com/stores?domainredir=stores.lego.com

The first Dutch LEGO® flagship store has officially opened its doors. Here, children and fans can discover unique, interactive play experiences inspired by Dutch culture, icons and innovations

New LEGO® Flagship Store Amsterdam honours Dutch Culture

LEGO RETAIL,LEGO STORES,LEGO FLAGSHIP,LEGO EXPERIENCE,LEGO SHOPS,LEGO NEWS 2019,LEGO AMSTERDAM,LEGO HOLLAND,LEGO NETHERLANDS,LEGO GRAND OPENING STORE

LEGO Flagship Store Amsterdam

Store.zip

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LEGO brick fans are in for a treat this Christmas as The LEGO Group is bringing two new stores to Birmingham’s Bull Ring and Southampton West Quay Shopping Centre, opening in time for the Christmas season.

 

These brand-new LEGO stores will have the widest selection of the latest LEGO sets and a whole host of exciting play experiences, activities and events only available instore:

Brick Specialists - whether you’re picking out a gift, looking for the latest set, or bringing in your family LEGO fan for a special treat, Brick Specialists can help you find a set that’s the perfect fit
Pick & Build Wall - choose the bricks and elements you want in all different shapes and colours. Grab a cup and fill it up with whatever pieces you choose!
Digital Box - where you can scan almost any boxed LEGO set and see the model come to life in 3D! There’s no better way to test drive a set than seeing the finished product right before your eyes
Hands-on play opportunities, including free build challenges and events each month
Build a Minifigure Tower where you can mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customize your own minifigures
 

What’s more, these fresh new LEGO stores will offer the full range of exciting new products only available direct from LEGO stores and shop.lego.com, including the likes of LEGO Stranger Things: The Upside Down, LEGO Creator Expert Harley Davidson Fatboy, plus many more. 

 

And if that was not enough, The new stores will also offer plenty of benefits for LEGO VIP members including exclusive VIP gifts with purchase, double-points events and much more.

 

Alison Wood, LEGO Stores UK, Benelux & Scandinavia District Senior Manager said, “Builders of all ages can visit and be inspired by the endless play opportunities inside our new LEGO stores in Birmingham and Southampton. Whether you’re 1 or 100 there is something for you to get excited about.”

 

The LEGO Store Birmingham and the LEGO Store Southampton will be opening their doors during the run up to Christmas, with the exact the date of each grand opening set to be announced soon.

 

_______________________________________________________________________________________________________________________

 

Notes to Editors

Also in Q4 2019, The LEGO Group will be opening the following LEGO Stores in Europe:
Netherlands - Amsterdam flagship store
Netherlands – Utrecht brand store
France – Marseille brand store
For further information please contact the LEGO press office: legoretail@mischiefpr.com / +44 (0)20 3128 6600

 

About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world's leading manufacturers of play materials.

Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

LEGO, the LEGO logo, the Minifigure, DUPLO, BIONICLE, LEGENDS OF CHIMA, DIMENSIONS, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, MIXELS, NINJAGO and NEXO KNIGHTS are trademarks of the LEGO Group. ©2019 The LEGO Group.

web_LEGO_BrandStore_03.jpg

Birmingham’s Bull Ring and Southampton West Quay Shopping Centre

Ready, steady, build: Two new LEGO® stores are coming

Ready, steady, build: Two new LEGO® stores are coming to the UK in time for Christmas

NLStore.zip

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**LEGO brick fans are in for a treat this Christmas as LEGO Group is opening the first LEGO Stores in the Netherlands, in Amsterdam and Utrecht in time for Santa coming later in the year.**

web_LEGO_BrandStore_01.jpg

The brand-new Amsterdam Flagship LEGO store will offer a whole range of exciting LEGO retail innovations like Mosaic Maker, as well as brand new play experiences and brick-building possibilities, with a nod to Dutch history and culture.

Both stores will have a wide selection of the latest LEGO sets and a whole host of exciting in-store play experiences, activities and events only available in LEGO Stores including;

Brick Specialists - Whether you’re picking out a gift, looking for the latest set, or bringing in your LEGO fan for a special treat, Brick Specialists can help you find a set that’s the perfect fit
Pick & Build Wall -choose the bricks and elements you want in all different shapes and colours. So grab a cup and fill it up with whatever pieces you choose!
Digital Box - where you can scan almost any boxed LEGO set and see the model come to life in 3D! There’s no better way to test drive a set than seeing the finished product right before your eyes.
Hands-on play opportunities, including free build challenges and events each month
Build a Mini Tower where you can mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customize your own minifigures.
 

What’s more, these brand-new LEGO store’s will offer the full range of exciting new products only available in LEGO stores and shop.lego.com including the likes of LEGO Stranger Things: The Upside Down, LEGO Creator Expert Harley-Davidson Fatboy, plus many more.  Along with plenty of benefits for LEGO VIP members including exclusive VIP gifts with purchase, double point events and much more.

Alison Wood, LEGO Stores UK, Benelux & Scandinavia District Senior Manager said, Builders of all ages can visit and be inspired by the endless play opportunities inside our new stores in Amsterdam and Utrecht. Whether you’re 1 or 100 there is something for you to get excited about.”

Marco Capone, General Manager LEGO Benelux added “We are very excited about the arrival of the two LEGO-stores. It shows our commitment to the overall toy market in the Netherlands. But most importantly, it is a key opportunity to offer the best possible LEGO experience.”

The Amsterdam Flagship LEGO store and Utrecht LEGO store will be opening its doors later this year with grand opening events, promotions and experiences. 

 

_____________________________________________________________________________________

 

Notes to Editors

Around the similar timing in Q4 2019, The LEGO Group will also be opening the following LEGO Stores in Europe:
UK – Birmingham brand store
UK – Southampton brand store
France – Marseille brand store
 

For further information please contact the LEGO press office: LVTPR ijze.devries@lvtpr.com


About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world's leading manufacturers of play materials. 

Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

LEGO, the LEGO logo, the Minifigure, DUPLO, BIONICLE, LEGENDS OF CHIMA, DIMENSIONS, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, MIXELS, NINJAGO and NEXO KNIGHTS are trademarks of the LEGO Group. ©2018 The LEGO Group.

LEGO brick fans are in for a treat this Christmas as LEGO Group is opening the first LEGO Stores in the Netherlands, in Amsterdam and Utrecht in time for Santa coming later in the year.

The first LEGO® stores are coming to the Netherlands

Ready, steady, build: The first LEGO® stores are coming to the Netherlands in time for Christmas

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