LEGO® News
ProductsAll Aboard! Travel Through Time With the New LEGO Ideas Orient Express Set
The LEGO Group today unveils the LEGO® Ideas Orient Express – a beautiful brick recreation of the one of the world’s most luxurious and legendary forms of travel.
ResponsibilityThe LEGO Group Asks Families to Build a Heart and Share the Joy This Holiday Season
For many families across the world, the holidays are a magical time filled with joy and celebration, but for some families the festive period can be a challenging time. That’s why the LEGO Group is encouraging everyone to help share the superpower of play with children that need it most, by building a heart out of LEGO® bricks as part of its #BuildToGive initiative.
BrandThe LEGO Group Encourages Everyone to Gift the Superpower of Play This Holiday Season in New Festive Brand Film
The LEGO Group has released its latest holiday film, which encourages everyone to gift the superpower of play this festive season. This latest installment of the brand’s three-part Play Is Your Superpower campaign showcases how the LEGO® play experience brings an epic new dimension to festive family moments, transforming the ordinary into the extraordinary.
ProductsUnlocking History Brick by Brick: The LEGO Group Unveils the Highly Anticipated the LEGO Icons Natural History Museum Set
The LEGO Group announces the arrival of its largest modular set by piece count and one of the most requested building themes by fans – the LEGO® Icons Natural History Museum Set.
ProductsPrepare To Soar Above Arrakis In The New LEGO® Icons Dune™ Atreides Royal Ornithopter
The LEGO Group has announced its first ever build experience from the Dune universe, from Legendary Entertainment based on Denis Villeneuve's film adaptation of Frank Herbert's masterpiece, with the LEGO® Icons Dune™ Atreides Royal Ornithopter, bringing one of the most iconic aircraft from the Spice-filled sci-fi epic to life in LEGO brick form.
ProductsThe LEGO Group and Nintendo Bring Animal Crossing™ to LEGO® Brick Form for the First Time
The LEGO Group reveals brand-new LEGO® Animal Crossing™ sets, inspired by the popular video game series from Nintendo.
EventsToday We Play - The LEGO Group Encourages Kids and Adults to Prioritise Play on World Play Day 2023
On Thursday, 12th October, the LEGO Group will be hosting its second annual World Play Day – a day dedicated to celebrating the benefits and joy that play brings, and encouraging families around the world to take a moment to play.
BrandPlaytime Is Under Threat: The LEGO Group’s New Play Is Your Superpower Campaign Encourages Families to Reprioritise Play
The LEGO Group has announced its new Play is Your Superpower campaign, aimed at addressing a global lack in play amongst children. Together with a global Play Squad of supporters, the LEGO Group is inspiring families to reprioritise playtime, emphasising its critical importance in childhood development and the role it has in bringing fun to families around the world..png?width=30&quality=50&crop=16:9)
BrandThe LEGO Group Celebrates the Incredible Power of Play with Its First Ever Fully Playable Brand Film, Play Is Your Superpower
The LEGO Group has today released its new Play Is Your Superpower campaign featuring the brand’s first ever fully playable brand film, which celebrates the heroes that can emerge in a world that has forgotten how to play.
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