Celebrate Wicked: For Good With All-New LEGO® Sets

• The LEGO Group and Universal Products & Experiences are partnering once again for seven new LEGO® Wicked sets, inspired by Universal Pictures’ highly anticipated film, Wicked: For Good.
• Fans can get an exclusive sneak-peak at the new sets below, which will go live on www.LEGO.com and will be available through select global retailers beginning September 1, 2025.

San Diego, USA, July 23rd, 2025: Today at San Diego Comic-Con 2025 in California, the LEGO Group and Universal Products & Experiences are unveiling seven new LEGO® Wicked sets inspired by Universal Pictures’ upcoming film, Wicked: For Good, in theaters November 21.

The new LEGO Wicked: For Good sets will be available starting September 1, 2025. Following a successful collaboration on the first film, with four LEGO Wicked sets introduced, the two brands are back with seven new playsets inspired by the upcoming Wicked: For Good. The new sets are packed with iconic characters including Glinda, Elphaba, Fiyero now introduced as minifigures, following their minidoll versions in the first sets. And now for the first time ever, fans can meet Boq! Builders can look forward to more imaginative role-play and fun brick-building as they relive unforgettable moments from the film.

“We’re as excited as the fans to see Wicked: For Good coming later this year. While waiting impatiently, it’s the perfect time to launch seven all-new LEGO Wicked sets!” said Raquel Ojeda, Creative Lead on LEGO Wicked. “As we designed these sets, we got a sneak peak which was incredibly exciting! We worked closely with Universal Products & Experiences to gain inspiration, and we immediately had ideas to bring the iconic scenes from this film to life. We hope that the LEGO sets manage to convey the films to their fullest and that fans will enjoy everything we have created, as we put our hearts into the process.”

The seven new LEGO Wicked sets are made for ages 7 and up and offer a broad range of play opportunities for every Wicked fan.

• LEGO Wicked Emerald City Wall Art (75685): Bring the magic of the world of Wicked to your home with this colorful wall art. Use the bricks to create a colorful artwork full of movie moments that’s a rewarding treat for yourself, or a gift for any Wicked fan. Build with friends or family and enjoy social time with loved ones as you create this eye-catching display, which can be wall-hung or placed on a shelf.
• LEGO Wicked Elphaba’s Retreat (75687): Step inside Elphaba’s magical woodland retreat. Hold the candle as she studies her map. Make plans with her and Fiyero round the fireplace and work out how to thwart The Wizard. Study the Grimmerie and escape from her enemies. Make friends with the rabbits, feed them a carrot and relax with nature in the beautiful woodland hideaway.
• LEGO Wicked Glinda’s Wedding Day (75688): Take your front row seat for Glinda’s big moment. She looks stunning in her tiara and gown, ready to marry Fiyero. Part the butterflies to reveal the wedding scene. But something is wrong! Use the animal figures to play out how Glinda’s wedding joy suddenly changes. When the play is over, close the butterflies to make a super cool display.
• LEGO Wicked Emerald City & Kiamo Ko Castle (75689): Join Elphaba and Glinda for the dramatic final scene of the Wicked: For Good movie. Build the detailed Emerald City and Kiamo Ko Castle and act out how the story ends for these two iconic characters. Explore the buildings’ secret compartments and uncover familiar details from the film. Read the Grimmerie with Glinda and use it as a force for good. Help Elphaba disappear and follow her destiny.
• LEGO Wicked Glinda & Elphaba Visit Munchkinland (75690): Welcome to Munchkinland. Join in the celebrations as Glinda announces her engagement to Fiyero. Press the pedal to surround her in her bubble and let her fly above Munchkinland. On the other side of town, catch up with Elphaba, who has flown to Boq’s family cottage on her broomstick. Explore his home, from his cozy bedroom to the cute kitchen and recreate magical scenes from Wicked: For Good.
• LEGO Wicked Glinda & Elphaba Bookends (75691): Organize your books in magical style with these decorative Wicked bookends. Channel the style of the movies’ heroines as you build the characters’ signature details, such as Glinda’s yellow butterfly and Elphaba’s green elixir bottle. Recreate mini versions of Shiz University and Emerald City. Brighten your bookcase with these vibrant display pieces and ensure Wicked movie memories never fade.
• LEGO® BrickHeadz™ Wicked Elphaba & Glinda Figures (40794): Join Elphaba and Glinda for magical adventures and creative fun as you conjure up spellbinding scenes from Wicked with this authentically detailed pair of collectible LEGO® BrickHeadz™ figures. This buildable toy looks great displayed alongside other BrickHeadz characters (sold separately). You can even combine elements to create hybrid characters of your own.

All seven LEGO Wicked: For Good sets will be available via www.LEGO.com, in LEGO stores and select global retailers starting September 1st, 2025 - Let’s defy gravity!

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

For more information:  www.LEGO.com

About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.

About Wicked: For Good
Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion in Wicked: For Good.

Directed once again by award-winning director Jon M. Chu and starring the spectacular returning cast, led by Academy Award® nominated superstars Cynthia Erivo and Ariana Grande, the final chapter of the untold story of the witches of Oz begins with Elphaba and Glinda estranged and living with the consequences of their choices.

Elphaba (Cynthia Erivo), now demonized as The Wicked Witch of the West, lives in exile, hidden within the Ozian forest while continuing her fight for the freedom of Oz’s silenced Animals and desperately trying to expose the truth she knows about The Wizard (Jeff Goldblum).

Glinda, meanwhile, has become the glamorous symbol of Goodness for all of Oz, living at the palace in Emerald City and reveling in the perks of fame and popularity. Under the instruction of Madame Morrible (Oscar® winner Michelle Yeoh), Glinda is deployed to serve as an effervescent comfort to Oz, reassuring the masses that all is well under the rule of The Wizard.

As Glinda’s stardom expands and she prepares to marry Prince Fiyero (Olivier award winner and Emmy and SAG nominee Jonathan Bailey) in a spectacular Ozian wedding, she is haunted by her separation from Elphaba. She attempts to broker a conciliation between Elphaba and The Wizard, but those efforts will fail, driving Elphaba and Glinda only further apart. The aftershocks will transform Boq (Tony nominee Ethan Slater) and Fiyero forever, and threaten the safety of Elphaba’s sister, Nessarose (Marissa Bode), when a girl from Kansas comes crashing into all their lives.

As an angry mob rises against the Wicked Witch, Glinda and Elphaba will need to come together one final time. With their singular friendship now the fulcrum of their futures, they will need to truly see each other, with honesty and empathy, if they are to change themselves, and all of Oz, for good.

Wicked: For Good also stars Emmy nominee Bowen Yang and Bronwyn James as Glinda’s fawning assistants, Pfannee and ShenShen and BAFTA and Grammy nominee Sharon D. Clarke (Caroline, or Change) as the voice of Elphaba’s childhood nanny, Dulcibear.

The film is produced by returning Tony and Emmy winning powerhouse Marc Platt p.g.a. and by multiple Tony winner David Stone. The executive producers are Stephen Schwartz, David Nicksay, Jared LeBoff, Winnie Holzman and Dana Fox. The first film, Wicked, released in November 2024, earned 10 Academy Award® nominations, including Best Picture, and won the Oscars® for Costume Design and Production Design. To date, the film has grossed $750 million worldwide.

Wicked: For Good is based on the generation-defining musical stage play with music and lyrics by legendary Grammy and Oscar® winning composer and lyricist Stephen Schwartz and book by Winnie Holzman, from the bestselling novel by Gregory Maguire. The screenplay is by Winnie Holzman and Winnie Holzman & Dana Fox. The film score is by John Powell & Stephen Schwartz, with music and lyrics by Stephen Schwartz.