About Us
Our mission: To inspire and develop the builders of tomorrow


We take pride in our contribution to children. Since 1932, our biggest contribution has been to provide children with fun, engaging, and high quality play experiences that develop their essential skills. Children’s best interests and well-being are at the very core of our values. That is why we are active and engaged promoters of upholding high product safety standards in the toy industry, and why we want to pioneer business conduct that promotes responsibility towards children.

  • Inspiring children to learn through play
    When children play, they develop vital skills. We are providers of fun, engaging and creative play experiences that help children develop social, emotional and intellectual skills, laying a foundation that lasts a lifetime. The LEGO® System in Play is unique in that it combines structure, logic and creativity, which enables learning through play by reasoning systematically and thinking creatively.
  • Safe and high-quality play
    We produce high-quality and safe products that benefit the value of play for all children worldwide, and we work purposefully on pioneering product safety and quality throughout the entire toy industry.
  • Our responsibility to children
    A large part of our dedicated work lies in promoting responsibility towards children and includes promoting children’s rights and well-being. In our daily business, we commit to the 10 Children’s Rights and Business Principles that guide organisations on how to conduct business responsibly towards children.