About Us
Our mission: To inspire and develop the builders of tomorrow

Guided by our core values

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Every employee and third party acting on behalf of the LEGO Group must apply high ethical standards and principles of integrity, honesty and legality in all they do. Ethical conduct is not only the right thing to do, it is mandatory, and it upholds a long company tradition and reflects our company values of imagination, creativity, fun, learning, caring and quality.  

Embedding a responsible and ethical culture entails defining clear expectations towards expected behaviour. Our Code of Ethical Business Conduct serves as a guide in making the right ethical decisions when working anywhere in the world. Our communication and training is built around our values of learning – communicating an understanding of the why and fun – to stimulate involvement and discussions of a serious subject. To ensure awareness of our business conduct and anti-corruption principles, all salaried LEGO® employees (including directors and corporate management) must complete our e-learning training courses on business conduct and anti-corruption every second year.

Our ambition is to continue our journey embedding our values and ethical mindset of our growing global organisation and our aspiration of being the most ethical company in the world. 


Edward, the ethics diplomat; an animated LEGO® Minifigure who acts as an ambassador for the Business Conduct & Ethics department within the LEGO Group. Edward is linked to all communications and trainings, and he is widely known within the company.