Billund, DENMARK: Universal Brand Development and The LEGO Group have expanded their licensing relationship to include Universal Pictures’ record-smashing, home grown franchise – Fast & Furious. This new IP expansion will take shape with LEGO® Technic™ creating a thrilling new set for Spring 2020. The Ninth Chapter in the Fast & Furious saga hits theaters around the world beginning in May 2020.
“The Fast & Furious saga continues its blockbuster growth in fun, new ways – with video games, a new animated series and now in the construction toy segment,” said Joe Lawandus, Senior Vice President and General Manager, Global Toys and Hardlines, Universal Brand Development. “Fans across generations will love building the Fast & Furious car of their dreams with this LEGO Technic set.”
“The LEGO Technic brand with its authenticity and attention to detail and the action packed Fast & Furious franchise are a great match. Both franchises are known for creativity and cool cars so we are really excited to work with Universal on this awesome product that both LEGO Technic and Fast & Furious fans are going to love to build!” Jill Wilfert, Vice President of Inbound & Entertainment Licensing at the LEGO Group.
The Technic building system offers a challenging build for older children and adults, with focus on cool models with authentic details.
Further information about the LEGO Technic Fast & Furious set, which is for ages 10 years and above, will be revealed later this year and will be in stores globally from April 27, 2020.
For more information, please contact:
Lauren Purnell, Universal Brand Development, email@example.com, +1 818 777 931
Alice Carter, Senior Manager, Corporate Brand Communication at the LEGO Group, alice.carter@LEGO.com, +442036305950
About the Fast & Furious Franchise
Over the course of nine films that have successively stoked passion in an ever-expanding audience and earned nearly $6 billion at the worldwide box office, Universal Pictures’ record-smashing homegrown franchise has become the studio’s most-profitable and longest-running one. Across social media platforms, fan following for the movies and cast has grown into the biggest of any active franchise. On the heels of The Fate of the Furious, which debuted in theaters as the biggest global opening of all time, the blockbuster franchise has expanded to a multitude of offerings – from toys and video games, to an all-new animated series and successfully launched spin-off franchise. The Ninth Chapter in the Fast & Furious saga hits theaters around the world beginning in May 2020.
About Universal Brand Development
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products and Games and Digital Platforms based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal cable and television. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com.
About The LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide.