Raising Digitally Smart Families

As a brand that’s all about play, we’re committed to ensuring play is safe for everyone. That’s why we’ve created tools and resources to empower children and families to learn good digital habits and thrive online. Below, you’ll find helpful content and playful learning experiences to help your family become digitally smart.


Help your child Play Smart online

Follow our four simple steps to power up your family’s safety knowledge

Digital screen surrounded by LEGO® bricks

Take your kids on a Build & Talk adventure

Try our fun, free activities to talk about online safety

The Digitally Smart Guide

Start your digitally smart journey as a parent here. Check out this collection of quick guides for parents covering key topics for digital life skills and online child safety.