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The LEGO Group is continuing to bring the worlds of digital gaming and physical play seamlessly together, following a recent study that found 7 in 10 (71%) parents said their child likes to carry over adventures, stories and play from digital play into physical play.

During today’s Summer Game Fest showcase, the LEGO Group announced the brand-new action adventure game, LEGO® Horizon Adventures™, to be launched during the 2024 Holiday season on PC, PlayStation, and Nintendo Switch.

The LEGO Group invites kids to see space as a playground for their imagination as it blasts their predictions of space travel above the New York City skyline.

The LEGO Group has launched Play Unstoppable, a new campaign focused on celebrating the endless potential of girls when they are given opportunities to play without limits. To help champion what girls can achieve when they have the space and freedom to play openly and fiercely, some of the biggest change makers in Women’s Football have joined the team in support of this movement: former USA Women’s team Captain Megan Rapinoe, the multi-talented Yūki Nagasato, world-class striker Sam Kerr and global superstar Asisat Oshoala.

The LEGO Group today announces a unique, interactive experience for budding designers to be able to create their own creations with LEGO® City Missions.

On 12th June this year, 35 young engineers from all corners of the world opened up their laptops to join another video call. This call was different though. The bright young minds were waiting with bated breath to see whether they had beaten all odds and cracked a fiendishly difficult task that would outsmart those double their age.

Let’s-a go! The LEGO® Adventures with Luigi Starter Course, available for pre-order, enables new 2-player interactive play, while brand new Expansion Sets including Bowser’s Airship lets fans level up for even more exciting adventures.

The LEGO Group and Universal Music Group (UMG) unveil eight exciting new products for LEGO® VIDIYO™, including two BeatBoxes, twelve Bandmates, and five unique Stage Models. These new products bring even more play to the LEGO VIDIYO world, by increasing variety with new musical genres, special effects, and stage settings to serve as new fun backgrounds for their music videos.

Today, the LEGO Group has announced that fan-favorite Luigi™ will join the LEGO® Super Mario™ universe with an unveiling of the new LEGO Super Mario Adventures with Luigi Starter Course. The new product lets kids team up with the green-clad LEGO Luigi for new exciting brick-built adventures.