Diversity and inclusion

In 2019, we celebrated London Pride by building a wall in the family area and encouraging people to build themselves as Minifigures and adding them to the wall, helping to create a huge mini pride parade! At New York Pride, we recreated parts of New York City complete with floats on the “Pride” and “Love is Love” themes, an oversized “Stonewall 50” billboard and bedazzled Minifigures dancing in the LEGO version of Times Square!

Our commitments

Build inclusion capability within our organisation
Our leadership model emphasises the importance of inclusion. We each play a part in creating a safe space for everyone to be seen, heard, valued and respected. In 2019 we introduced the Leadership Playground, an inclusive model for leadership which begins by creating a safe space for everyone and “energising everybody every day”.
Balance global and local priorities
We work with a Diversity & Inclusion Council which represents employees across our diverse organisation and many locations. The Council drives global priorities and works with local and regional needs to accelerate our progress. The Council members help to stimulate conversation and action in all corners of our organization and used our employees’ feedback to address diversity issues. Webinars and podcasts help bring together the many aspects of diversity and inclusion.
Improve HR processes and tools
We strive to develop an organisation where employees with different backgrounds, knowledge, experiences, perspectives and beliefs can all realize their full potential. We invest in everyone and make lifelong learning and career development solutions available to all. In 2019 we launched a new learning platform, improved our succession planning and introduced new tools to make the language in our job adverts gender neutral and our commitment more visible on our online platforms.
Inspire all children to learn through play
Regardless of race, gender, language or religion, children of all ages love to play, and LEGO commercials should reflect that. That’s why we work to ensure that our creative content reflects society and the children who play with LEGO bricks.

“The children who will be the leaders and the problem solvers of tomorrow will be as diverse as the ideas, thoughts and the skills they possess. We will do all we can to empower every child to reach their potential and create experiences that allow diverse people to thrive and impact our culture positively.” Chief Marketing Officer Julia Goldin

Engage our employees in diversity and inclusion

Our commitments

Build inclusion capability within our organisation

Balance global and local priorities

Improve HR processes and tools

Inspire all children to learn through play