Product quality and safety

Kids holding up plants from plants LEGO elements

Championing children’s safety, rights and voices

At the LEGO Group, we strive to provide children with the safest possible products and experiences and have a relentless focus on product safety. This extends to ensuring we protect children in all our interactions with them, both online and offline – from the physical and digital play experiences we provide, to the calls we take in consumer services centres, to when we work with children on product testing or welcome them to our stores.

In our approach to digital child safety, we are helping to empower children to become capable digital citizens. Our aim is to educate children on how they can stay safe online when using LEGO® Life, our digital social network for kids and tweens. In 2018, we launched an update to LEGO Life, which introduces children to key safety elements while using the app. For example, they are taught to share with care, to respect fellow LEGO Life users, and to report something if it feels wrong.

Product safety is of utmost importance to the LEGO Group, and we have always been committed to providing products that live up to the highest global toy safety standards.
Two children sitting next to each other and smiling

Safety by design

Our products meet, and often exceed, toy safety requirements globally, including the EU Toy Safety Directive and the US Consumer Product Safety Improvement Act. We also comply with international legislation for chemical use and only approve materials that meet the highest safety standards. Any new material used must be approved by our internal rigorous safety assessment. We request the chemical recipes for raw materials used in LEGO® products and make safety assessments based on the highest standards. Furthermore, we apply a very strict mechanical safety-approval process for every new element that is designed – it’s our safety by design approach.