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Associate Social Media Manager, LATAM


Mexico, Naucalpan

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Are you interested in driving awareness while collaborating to make an impact on social media channels?

The Americas Digital Marketing Team helps to shape the global digital marketing agenda, translates Global strategies into lead market and regional AMS priorities, and creates regional frameworks for local execution in the US, CA, and LATAM.

Core Responsibilities

•Working as part of a cross-functional team with key stakeholders within the AMS marketing team, the Mexico + LATAM marketing team, the AMS brand marketing team, the AMS social media content creation team and the Consumer Services team, to grow and engage local audiences across the social media ecosystem
•Creating local content calendar, translating (from English to Spanish), localising and writing original social media copy and publishing relevant content for LATAM audiences across a local social media channels
•Ensuring all engagement with LATAM audiences across our LEGO channels is conducted in a timely fashion with the appropriate tone of voice, through close collaboration with our Consumer Services team
•Setting up and daily monitoring of local social media listening topics for campaigns, moments and trends. Using this insight to identify short-term opportunities for change and feeding insights into the EMEA social media content creation team to influence production of locally relevant content
•Collaborating with Brand and Digital Managers to identify and feed into Mexico + LATAM campaign and real-time content opportunities, enhancing the local social experience
•Work with internal agency to create regular local social media content and channel reporting and providing agile, actionable insights
•Identifying (through social listening) and engaging in real-time with key influencers in Mexico + LATAM that are talking about the LEGO brand across social media channels
•Activating and optimising always-on and reactive paid social media campaigns when relevant
•Living and breathing the local mindset by understanding commercial and audience priorities, using data and insights to challenge the status quo and consistently influencing content, channel and local audience development through new insights and ideas

Do you have what it takes?

•Bachelor’s degree preferred (within Marketing or Media preferred)
•Experience engaging professionally with consumers through social media and online communities (3+ years)
•Deep understanding of the social media ecosystem, with experience working for a brand or company with over 100k followers across social platforms such as Facebook, YouTube, Instagram, Pinterest and Snapchat
•Hands on experience setting up and monitoring social media listening topics, identifying trends and engagement opportunities, and using insights to shape future content creation
•Social media reporting capabilities and ability to connect social media KPIs with overall marketing and business objectives
•Experience activating paid social media campaigns (particularly across Facebook and Instagram)
•Experience briefing and/or producing social media content
•Strong communication and stakeholder management skills
•Ability & willingness to travel, mainly within the US + LATAM
•Local or Regional level experience considered as an advantage
•Editorial copywriting experience would be highly advantageous
•Experience engaging with influencers through social media platforms is highly advantageous
•Ability to work as part of a cross-functional team is desired
•Willingness to be part of a team based across multiple countries
•Passion for the brand and related subject matter to the LEGO Group and our product portfolio considered important

The role will require strong native or bilingual proficiency in Spanish. Advanced English language is also required.
Proficiency in Portuguese a bonus.

Join the global LEGO family

Our vision for AMS social media is to: Drive awareness for the LEGO brand with a deeper focus on local social experiences while building commercial traction with local audiences, through a strategic blend of local and global channels, content and engagement.

The purpose of the role is to grow reach and engagement with local social audiences and provide a strong connection between local Mexico + LATAM marketing teams, AMS Digital + Brand Marketing and the newly created social media content creation team within The LEGO Agency Americas (the AMS Social Studio).


This is a great opportunity to join a high performing and collaborative team. You will play a pivotal role in ensuring the LEGO Group is consistently delivering word class social media experiences to local LATAM audiences, igniting love for our brand and growing our positive share of voice online.

The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration, and quality – use the APPLY NOW button above or below. Please remember to attach your application and current CV.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860.394.3769. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.