Billund, 14th April 2022: The LEGO Group announces two stunning new additions to its Botanical Collection; a LEGO® Orchid and a LEGO® Succulents selection.
Perfect as a thoughtful gift for a plant lover or for adding the finishing interior design touches, the new sets are designed to provide an immersive building experience for adults that lets creativity bloom.
With 73% adults saying they often research new ways to destress* and over 72% saying play helps them relax** , the new sets could provide a fabulous floral project for those looking to get creative while finding moments of mindfulness in their day.
LEGO Orchid (10311)
Recreate the showstopping blooms of a flowering orchid with this blossoming build. This new set features six large flowers and two newly opened flowers which can be customised to create a flawless arrangement for any space, without the worry about how often to water it.
A LEGO built blue fluted vase and bark mix made from LEGO elements completes this beautiful display of pink and white blooms which can be customised and rebuilt time and time again as the builder finds a moment of balance and harmony for them and their décor.
“The design of this set was inspired by a real Orchid we had in the office throughout the design process, so we could see how the flower changed through the seasons,” said Michael Psiaki, Lead Designer at the LEGO Group.” A challenge with this set was creating a cylindrical pot from LEGO elements that would be fun to build but also beautiful to look at.”
*73% of adults globally research or think about ways to destress at least weekly, according to the LEGO Play Well Study 2020
**72% of adults globally say play helps them relax/destress, according to the LEGO Play Well Study 2020
LEGO Succulents (10309)
The LEGO Succulents set is the gift that keeps on giving with nine individual succulents in their own containers. The separate plants and cacti can be built and connected together artistically or displayed individually and rearranged depending on the season or the décor with this ultimate low-maintenance display.
The Succulents set comes with three separate building instructions so friends and family can unwind together as they enjoy building the flora. “They say having succulents in a room helps you focus, and we hope this set gives the same feeling,” says Anderson Ward Grubb, Senior Designer at The LEGO Group. “We wanted to create a set that offers a relaxing and mindful building experience to help adults switch off from their busy lives and to most importantly re-focus on something they enjoy.”
The LEGO Orchid (10311) set and the LEGO Succulents set (10309) will be available to pre-order from April 14th from LEGO.com and selected retailers at ($49.99). They will be launched officially on May 1st, just in time for Mother’s Day in many markets.
To find out more about the new LEGO Botanical Building Sets, visit www.lego.com/adults-welcome/botanical-collection
Notes To The Editor
- Measures over 15 in. (39 cm) high
- 11.5 in. (30 cm) wide
- 9.5 in. (24 cm) deep when complete.
- Measures over 5 in. (13 cm) high
- 6.5 in. (17 cm) wide
- 6.5 in. (17 cm) deep when complete.
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About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, meaning “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide. For more information, please visit: www.LEGO.com