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Star WarsA galaxy built brick by brick: New LEGO® Star Wars™ 7-piece collection revealed for the 50th anniversary of Star Wars™
Ahead of the 50th anniversary of Star Wars next year, the LEGO Group announces a new wave of seven exciting LEGO® Star Wars™ building sets, all available from January 1st, 2027. The seven-set collection spans artwork, vehicles, helmets and display models inspired by iconic moments from across the Star Wars saga since 1977.
ProductsLEGO® Botanicals grows its garden with four fresh floral sets
The LEGO® Botanicals collection expands with four new floral building sets inspired by beloved blooms from around the world. New sets include the LEGO Botanicals Wild Orchid, Peony Bouquet, Cherry Blossom Branches and Perfectly Pastel Flower Bouquet.
Press ReleasesThe LEGO Group unveils 2026 Holiday AD – where gifts are built with so much joy, they’re (REALLY) hard to let go of
It’s that time of the year! The LEGO Group has just dropped its global holiday campaign advert, inviting families behind the secret doors of ‘The LEGO Holiday Workshop’, where the magic behind every LEGO® set comes to life - making them the perfect gifts this holiday season.
ProductsThe King of the Monsters awakens: First-ever LEGO® set featuring Godzilla from Legendary’s Monsterverse® unveiled
Legendary’s Monsterverse Godzilla enters the LEGO Group portfolio with the LEGO® Ideas Godzilla (21375) set: a towering, 5,363-piece tribute to the King of Monsters and the largest LEGO Ideas model ever launched.
- Products
LEGO® Friends reveal three new sets at magical Unicorn Café pop-up
the LEGO Group unveiled three new LEGO® Friends sets, launching 1 January 2027. The reveal took place at the LEGO Friends Unicorn Café pop-up at Potters Fields Park, London, which is opened for fans from 29–31 October, 2026.
ResponsibilityThe LEGO Group teams up with Sesame Street to inspire young children to fall in love with nature
The LEGO Group and Sesame Workshop, the global nonprofit behind Sesame Street, have launched three new videos, funded by the LEGO Foundation, encouraging children aged 4 to 6 to discover the natural world through play.
Featuring Elmo, Cookie Monster and other Sesame Street friends, the videos introduce children to bats, butterflies and worms before inviting them to build habitats using LEGO bricks and everyday craft materials. The LEGO Group’s free activity guides and printables help families and educators extend the experience through hands-on play at home and in community settings.
LEGO StoriesA 30-metre Wave of LEGO® Botanicals Blooms Across Shanghai’s West Bund in World’s Largest Botanical Build
More than 380,000 LEGO® Botanicals pieces have transformed Shanghai’s West Bund into a wave of flowers stretching 30 metres and spanning 800 square metres. The largest LEGO Botanicals build ever constructed worldwide has attracted over 229,000 visitors since its official opening on 1 October 2026.
PartnershipsBuilders After All: The LEGO Group and DAFT PUNK™ announce partnership – blending worlds of music, culture and creative experimentation
The LEGO Group and DAFT PUNK™ are proud to announce a new partnership that aims to inspire and remix fandoms, with the Daft Punk robots entering the LEGO universe. Spanning product, content and brand experiences, the collaboration celebrates the creativity and communities that have shaped the legacy of both brands.
ProductsCiao, Venice: The LEGO Group floats new Icons set
The LEGO Group reveals the LEGO® Icons Venetian Neighbourhood (11388) set. With 5,682 pieces, this is one of the most intricate city dioramas in the LEGO Icons collection and marks the first time the LEGO Group has created a cityscape-style display model of this scale, inviting builders to capture the romance, rhythm and remarkable architecture of Venice with LEGO elements – no passport required.

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