How do you market imagination?

“The biggest – and most exciting – challenge is the constant change! We are learning to be more iterative in our planning to allow for changing markets, media and consumer dynamics,” says Isabel, our Nordic Marketing Director.

Our talented marketing team work tirelessly every day to make sure that LEGO® products and experiences are seen by the builders of tomorrow. And in our Nordic team, Isabel, our Nordic Marketing Director, is the woman keeping the team motivated and the work flowing.

“The biggest – and most exciting – challenge is the constant change! We are learning to be more iterative in our planning to allow for changing markets, media and consumer dynamics," says Isabel.

Isabel leads a team of 16 specialists to create the marketing strategy for our four Nordic markets – Denmark, Finland, Norway and Sweden. She works from our new LEGO Campus in Billund, Denmark. Isabel believes that our office is an amazing place to work, where you can really feel the marketeer and consumer dynamic at your fingertips. The people in her team are open-minded and love finding new and better ways of solving challenges.

There’s always something new and exciting to work on here at the LEGO Group! Everyone is encouraged to learn and develop - and you’ll find great opportunities to do so. Best of all, you don’t have to change your role to experience growth. Recently, Isabel returned from a 3,5-year stay at our Enfield office (USA), where she got to learn, grow, and use her imagination daily.

A place of imagination and care

Isabel believes that when it comes to working at the LEGO Group, the more imaginative you can be, the better. It allows you to take existing processes and use your curiosity and ingenuity to solve problems in new and exciting ways. You also join a family - our LEGO family - where you quickly feel the care from colleagues around you.

How does Isabel inspire the builders of tomorrow?

Well, in her own words:

“We put our consumers at the centre of everything we do. We are obsessed with getting to know what they are interested in, how they engage with their favourite things and what they like to do."

If you like the sound of using your creativity, personality and imagination to help and inspire LEGO fans worldwide, join Isabel in our Marketing Team. Take her word for it – it’s awesome!