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Our mission: To inspire and develop the builders of tomorrow

The LEGO Group History

2018 marks an anniversary year as the LEGO® brick celebrates its 60th anniversary, LEGOLAND Billund turns 50, and the LEGO minifigure celebrates its 40th anniversary.

Now it is possible for smaller children to code with LEGO elements. With the launch of two LEGO DUPLO® trains and an associated app, the trains can be programmed to drive, brake, turn on their lights and change direction.

Following the launch of the LEGO Technic Bugatti Chiron, a life-size Bugatti Chiron is constructed of more than 1 million LEGO Technic elements and no glue. – And it drives!

The largest mosaic in the world is assembled in LEGO House. It measures 12 x 14 meters and consists of more than 650.000 LEGO elements.

The first sustainable LEGO bricks, made of plastic granulate extracted from sugarcane, enters the market. Among the first elements are trees and bushes.

The LEGO Foundation donates 100 million dollars to Sesame Workshop to help children caught in conflicts around the world.

Selected product news 2018
LEGO® Unikitty!


The annual revenue grows 6 percent.

As of April former LEGO Group CFO John Goodwin is the new CEO of the LEGO Foundation.

In August and September The LEGO Group celebrates its 85th anniversary with Play Day activities and parties on all LEGO locations worldwide.

LEGO House® Home of the Brick™ opens on September 28th.Among other things, guests can admire the “Tree of Creativity” which is the largest LEGO model to date with more than 6, 3 million LEGO elements. A one-of-a-kind LEGO logo measuring 2x2 meters and consisting of more than 1,6 million LEGO elements can be seen at the entrance to the history collection.

On October 1st Niels B. Christiansen succeeds Bali Padda as CEO of the LEGO Group.

Selected product news 2017
LEGO® BrickHeadz





The number of employees exceeds 18,000 and represents more than 70 nationalities.


In August, the LEGO Group holds the first PLAY DAY where all of the company's employees at all LEGO locations leave their desks and play for four hours.


Kjeld Kirk Kristiansen and Thomas Kirk Kristiansen inform about the gradual generational change which is now taking place in the owner family.

Thomas takes over the position of chairman of the LEGO Foundation and deputy chairman of LEGO A/S.


The LEGO factory in Jiaxing, China is officially opened.LEGO Nexo Knights box


In December, it is announced that Jørgen Vig Knudstorp will hand over the position as CEO to Chief Operations Officer, Bali Padda.  

In future, Jørgen Vig Knudstorp will support the active family ownership as the working chairman of the board in LEGO A/S (from May 2017), among other things.

Selected product news 2016
LEGO® Nexo Knights™ 


The LEGO Group and the LEGO Foundation entered a three-year partnership with UNICEF to protect children's rights and change the way in which children learn.


The offshore wind farm, Borkum Riffgrund 1, of which 32 percent is owned by the LEGO Group was opened in October.


LEGO® products are now sold in more than 140 countries.


The first parts were moulded in the new LEGO Group factory in Jiaxing, China. The first packing lines were put into operation in September 2015. The first box packed in Jiaxing was the LEGO City Police Station.

Selected product news 2015
LEGO® Dimensions
LEGO® Elves
LEGO® BIONICLE (re-launch)
LEGO® Jurassic World




In the beginning of February, The LEGO Movie premieres in a number of countries. The movie is written by Phil Lord
and Chris Miller and produced by Warner Brothers. It is the first time the LEGO universe has been pictured in a movie.


As part of the strategy to expand the company’s global presence, the LEGO Group announces that in addition to
the headquarters in Billund (Denmark), main offices will be established in London (England), Enfield (USA),
Singapore and Shanghai (China).


The strong growth continues and the LEGO Group presents very satisfactory annual results for 2013. In less than
10 years, the company has quadrupled its revenue.

LEGO Juniors 

The LEGO name celebrates its 80th birthday. In 1934 the founder of the company
– Ole Kirk Kristiansen –  launched a competition to find a suitable name for
the company. He won the competition himself by combining the first two letters
of the words LEg and GOdt into the name “LEGO”.  


Selected product news 2014

LEGO® Mixels

LEGO® Juniors
LEGO® Disney Princess™





The LEGO Group continues its growth and presents strong annual results for 2012,EV3ERSTORM
nearly tripling the sales of 2007.
LEGO MINDSTORMS celebrates its 15th birthday and launches its 3rd generation:
LEGO MINDSTORMS EV3 - powered by the new EV3 Intelligent Brick.
The LEGO Group opens a sales office in Beijing, China and a new main office in Singapore.
LEGO Brand Retail Store number 100 opens in White Plains, USA.

Selected product news 2013

LEGO® Legends of Chima

LEGO® The Lone Ranger (in collaboration with Disney)




“Step Up”: Organisational change in order to prepare the LEGO Group for future growth and to make it more adaptable and competitive. Corporate Management changes from 6 to 22 persons.
LEGO Universe closes as well as DesignbyME, because the two product lines are not sustainable.
LEGO Education becomes a separate subsidiary under LEGO A/S.

LEGO FriendsSelected Product news 2012
LEGO® Friends. A new line targeted at girls aged 5-8



LEGOLAND® Florida opens. The world’s largest LEGOLAND Park.
The LEGO Group launches its first appcessory “Life of George".
The LEGO Group is now the world’s third largest toy manufacturer in terms of sales.

Selected Product news 2011
LEGO® Technic Unimog

LEGO Ninjago spinners

LEGO® Alien Conquest


Online game LEGO Universe launches.
The World’s largest LEGO Mosaic is assembled in London. It measures 15,3 x 6,4 meters and consists of 384.000 LEGO Bricks and 1500 building plates and the motif is several Star Wars™ figures.

Selected Product news 2010
LEGO® Prince of Persia
LEGO® Atlantis