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Brand Manager Preschool & Adults


Denmark, Billund

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Can you convert consumer, shopper and market insights into compelling marketing strategies?

As the brand manager for Preschool and Adults you will be responsible for a portfolio of themes where the target audience is adults - either as consumers of LEGO or shoppers of DUPLO

Core Responsibilities

• Brand manager for a diverse portfolio of themes including DUPLO, Creator Expert, LEGO Architecture who all have the same target audience – adults as consumers and /or shoppers
• Develop and implement marketing strategies, balancing the need to create consumer demand and shopper conversion across above-the-line and below-the-line touchpoints in close collaboration with our Digital, Trade and Sales departments
• Manage your portfolio of brands by being on top of the business performance as well as trends and insights and proactively take action to drive commercial impact
• Collaborate with Operations in the S&OP cycle around e.g. consumer sales, seasonality & stock planning
• Drive selling in of strategies, product portfolio and campaigns for your portfolio towards internal and external stakeholders
• Manage the partnership with potential licensing partners and brief our media agency on the Nordic media plan for your brands with a focus on optimising your marketing budget

Play your part in our team succeeding

In our Nordic marketing organisation, you will work alongside 6 brand managers who enjoy end-to-end responsibility for their own LEGO themes. To us, collaboration is key, and you will be welcomed into a small family, where we look out for one another and help each other succeed. To market our toys, we need creativity, inspiration and a little out-of-the-LEGO-box thinking.

With a high market penetration and a position as the strongest toy brand in the region, driving short- and long-term sustainable growth is a key challenge, and to accelerate growth we are looking to take a new approach to our go-to-market for LEGO DUPLO as well as increasing our focus on the theme targeting adult consumers.

Do you have what it takes?

• Hold a master’s degree in marketing, business finance or similar
• Speak and write English fluently as well as at least one of the Nordic languages
• Have 3+ years of marketing experience; ideally with end-to-end responsibility and a track record of through the line campaign executions
• Have a strong digital track record and have proven how to translate SoMe campaigns into sales
• Commercial mindset resulting in a constant focus on how to translate latest insights and analyses into driving your business forward
• Exceptional stakeholder management skills and naturally build trust and commitment
• Thriving in a dynamic environment where two days are never the same – but they are always fun
• Experienced user of excel and power point

Join the global LEGO family

The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration, and quality – use the APPLY NOW button above or below. Please remember to attach your application and current CV.

Our mission is to inspire the builders of tomorrow, and as a brand manager for preschool and adults you make sure that toddlers get their first ever LEGO experience and that adults re-discover the joy of building.