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Marketing Effectiveness/Performance Analyst


USA, Enfield

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The Global Marketing Intelligence and Effectiveness (MIE) team is a part of Brand, marketing, insights and partnership (BMIP).

The aim is to create a culture of marketing effectiveness that builds capabilities, promotes ownership and accountability to optimize marketing spend and mix across all marketing disciplines.

The overall focus of MIE is to support the marketing organization in driving more data-driven decision making.

Some of the key activities are:

• Build, rollout and operate a new global marketing planning platform
• Drive advanced analytics. Planning, communication and drive impact/action
• Act as Center of Excellence for marketing performance
• Secure one aligned and consistent marketing data platform across the organization

The MIE team is organized in three different streams:

• Marketing tools and platforms
• Marketing performance and advanced analytics
• Front-end function (handling new requests as well as links to other strategic agendas)

The main challenges:

Data driven decision making is one of the key behaviors in the organization. Hence the department is highly involved in a number of key, strategic projects as well being consulted in many others. There is therefore a need for constantly being on top of the different activities and be the go-to expert when it comes to marketing performance. Strong data foundation, advanced tools and platforms are all key part for being able to support the organization on the above. If the platforms aren’t operational, used in the right way, or not up to date the planning data and actuals aren’t available for securing fact-based and insight-driven decision making.

Do you have what it takes?

• 1-3 years of marketing experience or similar experience in an analytical/financial function.
• Experience in working with systems and/or tools is preferred
• Proven track record in terms of strong communication skills and stakeholder management.
• Experience with project management is beneficial

Join the global LEGO family

The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration and quality – use the APPLY NOW button above or below. Please remember to attach your application and a current CV.

“The LEGO® Group has a saying, “LEGO® before ego”. No one is selfish and you work to drive the business, not your own career. There is open communication and each employee invests time into getting to know their colleagues. “ VP of Operations in Americas & Pacific

Additional Details

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. They have an open, positive view of the world that motivates us to continuously strive to create a diverse, dynamic and inclusive culture where everyone feels valued and a sense of belonging.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We consider all of our employees part of the LEGO family. Beyond competitive pay and bonus incentives, employees on campus can enjoy free coffee and snacks, a fitness center, on-site childcare, a LEGO store with discounts and the biggest event of the year: PLAY DAY! Being part of our family also means playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

Build your career brick by brick at The LEGO Group.

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