Power of play

A fantasy creature made with LEGO brick

We know that play is vital to every child’s development

When children play, they learn to solve problems, to be creative, and to become resilient. It helps them thrive in a complex and challenging world. The great and powerful thing about play is that children can build valuable life skills while they have fun
Minifigure kids holding up the planet

Build the Change

Build the Change is an event where we inspire children to use their imagination in a fun, social and environmental context, and where we foster their creativity and promote social interaction. It’s a tool within a framework, but with open ended solutions in a hands-on, minds-on fun experience.

It’s a theme related event e.g. “Build your future school, neighborhood or city” and by doing this we give children a voice.

an adult and a child building with LEGO bricks

Our playful approach to inspiring children, employees and communities

Our employees are encouraged to bring their enthusiasm for play to their communities through our Local Community Engagement (LCE) programme. It operates in 26 countries around the world and we are working hard to expand it even further. The programme relies on thousands of passionate LEGO employees and support from the LEGO Foundation and LEGO Education.
Adult teaching a child how to code on and iPad

Coding around the globe

In 2018 we provided 3,000 primary schoolchildren in London with coding and robotics-based challenges as a part of the RE-CODE London programme. The programme is aimed at helping to build children’s confidence, creative problem-solving, and STEAM skills (Science, Technology, Engineering, Arts and Maths) and is a partnership with the Mayor of London, Raising Robots and the Institute of Imagination.

We are extremely proud that the programme won the UK Digital Leaders Cross-Sector Digital Collaboration of the Year Award. Following the success of the RE-CODE London similar programmes are under way in China, Czech Republic, Hungary, Mexico and the United States.

A toddler playing with DUPLO bricks

Product Quality and Safety

We strive to provide children with the safest possible products and experiences and have a relentless focus on product safety. This extends to ensuring we protect children in all our interactions with them, both online and offline
Minifigure playing on a tablet

Digital citizens

In our approach to digital child safety, we are helping to empower children to become capable digital citizens. Our aim is to educate children on how they can stay safe online.