As a purpose driven and responsible company, we aim to play an active role in engaging with the local communities where we are present. The Local Community Engagement programme (LCE) was established in 2014 and works in partnership with the LEGO Foundation to build and support local communities in countries where the LEGO Group has a meaningful presence.
Local community engagement
Through the LCE programme, we aim to play an active role in inspiring and developing children’s ability to learn through play, build employee engagement, and further demonstrate our commitment to responsible corporate citizenship. LEGO® employees drive the programme through volunteer activities, which are supported both financially and through product donations by the LEGO Group and the LEGO Foundation. A network of LCE consultants and employees around the world carefully select impactful child focused organisations in the communities where they live and work. We work with charity partners through a powerful combination of focused employee volunteering, coupled with targeted financial and product donations, to establish and maintain strong employee engagement and robust relationships. While each community portfolio is tailored for local context, needs and interests, we prioritise programmes that leverage the transformative power of learning through play.
LEGO® Build the Change Build the Change events inspire and empower children to build the future they want to see using LEGO® bricks. During 2016, over 65,000 children participated in 17 Build the Change events around the world. During the events, children use the LEGO bricks to communicate and express their creativity by building different themes such as their ideal school, their future neighbourhood, or a sustainable city.
Read more about Build the Change.
Collaborating with the LEGO Foundation
The owner family of the LEGO Group has made a big commitment to give back to society through the LEGO Foundation, which owns 25% of the LEGO Group. Together, we want to promote learning through play in countries where we are present. The LEGO Foundation aims to build a future where learning through play empowers children to become creative, engaged, life-long learners.
Read more about the LEGO Foundation’s work.
100,000 children reached around the world
During 2016, the local community engagement programme was expanded, with thousands of LEGO® volunteers participating in over 180 events across 20 countries, reaching more than 100,000 children around the world.
A key focus of our Local Community Engagement programme during 2016 was our involvement in summer camps for children around the world. These included both events hosted by LEGO volunteers as well as external events where LEGO representatives participated in the camps, bringing along playful learning experiences for the children to enjoy. During 2016, we held summer camps in countries including China, Denmark and the USA. The aim of the camps is to inspire and develop children to build on their personal strengths and give them the courage to aim for their dreams.
In continuation of an initiative from 2015, we supported seven schools from Kladno, Czech Republic, to prepare original projects to support playful learning. LEGO volunteers engaged over 1,100 students in projects including classroom and work-related activities, such as traditional crafts and learning geometry through play. Also included was an outdoor classroom with focus on scientific experiments and a multi-functional play area in the kindergarten.