Welcome to the exclusive, backstage area of LEGO® VIDIYO™! Head behind-the-scenes, find inspiration for your videos and rub shoulders with the biggest names in the business… Speaking of which, check out L.L.A.M.A’s first-ever music video below!
Latin music has a unique power to ignite celebration. Our Tropico Techno music genre needed to embody this parade-like feeling, as tropical animals put on spectacular shows in stunning, tropical scenery!
To find out how we created the other LEGO® VIDIYO™ music genres, swipe right!
How we made … Extra Terrestrial Dance Music
Electronic Dance Music can sound like it came from another planet. So with ETDM, we pictured a supergroup of alien musicians on their way to an intergalactic concert, crash-landing on Earth and deciding to entertain Earthlings with their out-of-this-world music (literally…)
How we made … Pirate Punk
A perk of our job is asking things like: “What music would pirates make?” The answer was of course punk, as we envisaged these original rebels sailing the seven seas searching for instruments, making lyrics to scare land-lubbers and rocking intense fashion choices.
How we made … K-Pawp
K-Pop has everything: amazing choreography, a mash-up of styles and incredible music videos. But it’s also not afraid to be cute as well as cool. With that in mind, we imagined the cutest animals we could think of, getting signed as the next K-Pop super-band!
How we made … Robo Hiphop
HipHop changed the game, by creating brand-new ways to express oneself. How about a new generation took it even further? Like a robot group, self-upgrading to perform insanely complex dance moves and rap lyrics and become the best performers of the age.
How we made… Candy Pop
Pop music is one part fun, one part happiness. We decided to add to that recipe by mixing in desserts! Candy Pop is a sweet, playful buffet of anything that sparks joy – like candy coming to life or fantasy characters getting delicious makeovers!
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Backstage with… BeatBoxes!
When is a box more than just a box? Probably when you can personalize it to represent your favorite music genre, band logo (real or imaginary) or just whatever mood you’re in, like you can with the Decoplates on your BeatBox! What have you got on your Decoplate?
Backstage with… BeatBits!
Behold… The BeatBit Wall! By now, you’ll know about the incredible effects scanning BeatBits makes… but you may not know that many of them are inspired by the artwork of iconic, real-life albums. How many can you name?
BACKSTAGE WITH THE LEGO® VIDIYO™ APP!
In the VIDIYO experience, the digital and physical world of LEGO® play are brought together in a completely new way. But really, it’s the power of music that brings bricks to life in the app. Well, that and the latest AR technology… unleash the app’s possibilities by swiping right!
ALL IS FAIR IN LOVE AND WARDROBES
The app isn’t all about scanning and making incredible music videos, you know (although that’s a pretty big part of it). It’s also where you can infinitely customize the wardrobe of your band members to reflect their latest musical direction. For today, at least…
STRIKE A POSE
Every great band needs ‘that’ photo. The iconic shot that becomes a poster on every teenager’s bedroom wall. And now you’ve got the chance to make your own for your minifigure band sensation! Happy snapping!
NEXT-LEVEL MUSIC VIDEO MAKING
Want to make videos like the professionals? The Pause feature is your ticket to amazing jump cuts and scene changes. Hit ‘Pause’ to freeze your whole digital world, change your camera perspective and tap ‘Unpause’ to pick up the action again!
SIZE DOES MATTER
What amazing things can you do when you’re only 4cm tall? How about 5 meters? The three different scale settings let you explore the world around you with brand-new eyes. Roam the streets as a giant or stand in a crowd of real LEGO® minifigures!
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Want to get the best out of your LEGO® VIDIYO™ experience? Hoping to achieve musical video greatness? You’re in luck. We’ve gathered this selection of awesome videos to get your creative juices flowing and inspire you to get the best out of your new set!
Backstage with… L.L.A.M.A
L.L.A.M.A is a tricky mammal to pin down… but we found time between their busy schedule of DJ sets, celebrity-packed parties and… *checks notes*… cake baking… to ask a few questions.
Hey L.L.A.M.A! How’re you doing?
“I’m doing good! I’ve actually had a super productive day today. I made smoothies for breakfast, went for a run AND picked out a brand-new outfit for my next DJ set. It’s very glittery… I’m going to look like a llama-shaped disco-ball”
So, we’re guessing you didn’t get time for music today?
“Oh no, I always have time for music. You don’t always have to be sat in front of a keyboard to get inspiration. Like, when I was out running today, I was humming this track I’ve been working on with… ah I probably shouldn’t say just yet… Anyway, I hummed in time with my steps, which was slower than we’ve tried the song before, but it was the perfect BPM! Straightaway I FaceTimed… again I probably shouldn’t say… but they were pumped! I haven’t seen them that excited since Lady G’s (that’s what her friend’s call her) Christmas party...”
You’ve seemingly come out of nowhere to burst onto the music scene. Has your sudden success surprised you?
“Not really. People have only seen the most recent part of my journey, but of course I’ve seen the whole path. But it’s funny to see the rumors flying around about my past. The internet can be really… creative… Though there are some guesses which have been pretty close to the truth. I’m just focusing on the most important thing – making good tunes and having a good time doing it. Can you put in emojis in this interview? If so, do the bicep one. And leave out this bit where I’m asking about emojis… that would be weird…”
You seem to have the world at your hooves… What’s your philosophy?
“Avoid all philosophies. The world is too crazy to make mantras that apply universally. Like, it’s easy for me to tweet life philosophies when I’m dancing ‘til dawn with A-Listers… I just try to enjoy every day and make friends with people who also don’t take life too seriously. Wait, did I just come up with a philosophy? I sure hope not…”
A day in the Llife…
“I’m in the studio every day. Whenever I listen to new music, old music or even everyday sounds, I just always seem to get an idea for a new track. And I’m lucky enough to be able to put those ideas into my own beats. And so I do…”
Llights, camera, action!
“When they asked me if I wanted to be in the TV ad for LEGO® VIDIYO™, I immediately said yes. (Okay, not immediately, my agent did some negotiating and I asked for a better hotel than they gave me at first, BUT THEN I said yes.) It was a great shoot, my make-up and hair were on point and I got to travel back to my hometown to perform a DJ set for some llamas I went to school with!”
“Okay, so being based in L.A., I obviously don’t go to London every day… But still, it’s one of my favorite cities to explore. There’s just so much happening on every corner, you know? It’s refreshing for me to be able to walk through a busy street and not even be the thing that most people are looking at!”
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Behind the Scenes with Shake
Ever wondered how we shot the ‘Shake’ music video? Well, wonder no more, as you check out these awesome behind-the-scenes snaps. Featuring the incomparable Ne-Yo and Carmen DeLeon!
Follow the L.L.A.M.A
We know it’s a big claim… but we think L.L.A.M.A is the most interesting llama DJ on social media right now. Browse through some of their most iconic social media posts yet!
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