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Brand Manager, LEGO Friends


USA, Enfield

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Help The LEGO® Group design and deliver innovative marketing campaigns.

Under the leadership of the Americas Brand Director, the Brand Manager will connect the dots between consumer and shopper needs, KPIs and the LEGO Brand objectives to implement best-in-class marketing.

Core Responsibilities

Marketing & Business Management
• Oversee brand marketing budget, planning, and execution for dedicated LEGO themes
• Act as US Marketing lead between LEGO and external partners (as relates to theme and go to market needs) and lead co-development of marketing programs to drive recruitment and sales growth.
• Develop and execute high-impact consumer marketing programs through collaboration with in-house and external creative and media agencies
• Establish common understanding internally and externally how each product line meets consumer needs for the segment and customer
• Lead the development of strategic business planning proposals, and may lead strategic projects as well.
• Track and analyze business performance versus plan, and make real-time adjustments.
• Develop and present business recommendations to leadership as necessary.
• Present themes and marketing plans to external and internal stakeholders.
• Co-develop marketing programs with external partners (as needed) to promote dedicated theme.

Product Management
• Translate US market needs to global Product and Marketing Development (PMD) team, including tactical and strategic input to the Communication Toolbox, assortment size and price points, packaging, and profitability.
• Develop and maintains a deep understanding of consumer and shopper needs.

Retail Marketing
• Collaborate and align with Accounts, Trade Marketing, Licensing and IP partners (if relevant) on topline objectives, strategies, and opportunities.
• Work with Account team to ensure high level alignment on priorities to drive the most effective marketing possible.

• Builds a team that is able to execute and deliver its business objectives in the most productive and efficient way
• Translates objectives into clearly defined short-term team deliverables
• Role models good team behavior

Play your part in our team succeeding

Brand Marketing is responsible for developing, managing and executing highly impactful and efficient consumer marketing programs to build the LEGO brand among consumers and retail customers.

Do you have what it takes?

• College degree required, MBA preferred.
• Minimum 5 years of experience in consumer products marketing (ideally with kids / family products)
• Experience in developing and leading product campaigns, including agency management
• Results orientated with successful experience in decision making, analytics, time management, and market innovation skills
• Effective relationship builder and negotiator who can collaborate across functions and business units
• Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues
• High level proficiency in Microsoft Office, specifically Excel and Power Point
• Domestic and International travel required

Join the global LEGO family

The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration, and quality – use the APPLY NOW button above or below. Please remember to attach your application and current CV.

Additional Details
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860.394.3769. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.