LEGO® News
Creative PlayBuild, Play, Survive: The LEGO Group and Epic Games Unveil LEGO® Fortnite
The LEGO Group and Epic Games today announced LEGO® Fortnite, a new survival crafting game that will go live inside Fortnite starting Dec 7 2023. LEGO Fortnite will be the first play experience to come from our long term partnership with Epic Games to develop fun and safe digital spaces for children and families.
Creative PlayUnleash Your Inner Super Hero with the New LEGO® Marvel Avengers Tower Set
The LEGO Group today announces its biggest set within the LEGO® Marvel collection to date – the new iconic LEGO Marvel Avengers Tower set.
ResponsibilityThe LEGO Group Asks Families to Build a Heart and Share the Joy This Holiday Season
For many families across the world, the holidays are a magical time filled with joy and celebration, but for some families the festive period can be a challenging time. That’s why the LEGO Group is encouraging everyone to help share the superpower of play with children that need it most, by building a heart out of LEGO® bricks as part of its #BuildToGive initiative.
BrandThe LEGO Group Encourages Everyone to Gift the Superpower of Play This Holiday Season in New Festive Brand Film
The LEGO Group has released its latest holiday film, which encourages everyone to gift the superpower of play this festive season. This latest installment of the brand’s three-part Play Is Your Superpower campaign showcases how the LEGO® play experience brings an epic new dimension to festive family moments, transforming the ordinary into the extraordinary.
EventsToday We Play - The LEGO Group Encourages Kids and Adults to Prioritise Play on World Play Day 2023
On Thursday, 12th October, the LEGO Group will be hosting its second annual World Play Day – a day dedicated to celebrating the benefits and joy that play brings, and encouraging families around the world to take a moment to play.
BrandPlaytime Is Under Threat: The LEGO Group’s New Play Is Your Superpower Campaign Encourages Families to Reprioritise Play
The LEGO Group has announced its new Play is Your Superpower campaign, aimed at addressing a global lack in play amongst children. Together with a global Play Squad of supporters, the LEGO Group is inspiring families to reprioritise playtime, emphasising its critical importance in childhood development and the role it has in bringing fun to families around the world..png?width=30&quality=50&crop=16:9)
BrandThe LEGO Group Celebrates the Incredible Power of Play with Its First Ever Fully Playable Brand Film, Play Is Your Superpower
The LEGO Group has today released its new Play Is Your Superpower campaign featuring the brand’s first ever fully playable brand film, which celebrates the heroes that can emerge in a world that has forgotten how to play..png?width=30&quality=50&crop=16:9)
Design & InnovationKids From Around the World Appointed the LEGO Group’s First Class of Chief Dream Creators – Inspiring the Future of the LEGO® DREAMZzz™ Theme
Six creative kids from around the world have been appointed as the LEGO Group’s first ever class of Chief Dream Creators, after their amazing dream creatures were selected from thousands of entries from kids globally to help inspire the future of the LEGO® DREAMZzz™ theme.
EventsCreativity Without Boundaries - The LEGO Group Launches New, Interactive Workshops With International Creatives to Empower Children to Play Unstoppable
Looking to unleash your kids’ imaginations over the summer? The LEGO Group has teamed up with trailblazing international creatives to launch a series of free workshops designed to give young creators aged 6-12 the freedom they need to express themselves.
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