How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

Avaleht
LEGO® Toys For Girls

LEGO® Toys For Girls

Toys for Girls

Searching for the best gifts for girls for an upcoming birthday, Christmas or special occasion? All LEGO® sets are for girls with something for all ages and every interest. If you are stuck for inspiration, discover some of the best toys for girls here.

Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

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Encourage creativity

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Loov ehitusaeg

Price46,99 €

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Klotsikast

Price31,99 €

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Superklotsikast

Average rating3out of 5 stars

Price52,99 €

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Läbipaistvad loovmänguklotsid

Average rating3.4out of 5 stars

Price36,99 €

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Ümber maailma

Average rating4.9out of 5 stars

Price54,99 €

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Klotsid ja funktsioonid

Price36,99 €

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90 aastat mängu

Price54,99 €

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Ehitame koos

Price114,99 €

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Kosmosemissioon

Price89,99 €

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Lillepildid

Price81,99 €

Uus

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Loomingulise peo karp

Price54,99 €

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Hubane maja

Price66,99 €

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

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Who will they be today?

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Sõpruse metsamajake

Price89,99 €

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Mobiilne minimaja

Price69,99 €

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Emma kunstikool

Price79,99 €

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Lemmikloomade adopteerimise kohvik

Price29,99 €

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Autumni maja

Price79,99 €

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Kassihotell

Price29,99 €

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Koerapäästekeskus

Price66,99 €

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Juuksurisalong

Price47,99 €

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Kesklinna lille- ja disainipoed

Price159,99 €

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Mahetoidupood

Price99,99 €

STEM Toys for Girls

Discover LEGO® sets perfect for girls of all ages who like robots, coding, technology and engineering.

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Combine learning and playtime

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Kosmosesüstiku missioon

Price19,99 €

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Kosmose-lõbustuspargiveok

Price44,99 €

Eksklusiivpakkumised

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Robotleiutaja

Average rating3.6out of 5 stars

Price359,99 €

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Kuu-uurimisjaam

Price109,99 €

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Kuumaastikusõiduk

Price36,99 €

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Monster Jam™ Dragon™

Price21,99 €

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Monster Jam™ Monster Mutt™ – dalmaatsia koer

Price21,99 €

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Olivia kosmoseakadeemia

Price79,99 €

LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

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Summon your next set

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Hedwig™

Average rating4.7out of 5 stars

Price46,99 €

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Sigatüüka™ haiglatiib

Price57,99 €

Uus

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Kolmevõluri turniir: Must järv

Price52,99 €

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Sigatüügas™: tarvilik tuba

Price57,99 €

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Sigatüüka™ astronoomiatorn

Average rating4.3out of 5 stars

Price114,99 €

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4 Privet Drive

Average rating4.7out of 5 stars

Price94,99 €

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Siganurme™ küla külastus

Average rating4.8out of 5 stars

Price104,99 €

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Sigatüüka™ saladuste kamber

Average rating4.7out of 5 stars

Price164,99 €

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Gryffindor™-i maja lipp

Price39,99 €

LEGO® Super Mario™ Toys for Girls

These innovative sets are perfect for creative kids seeking endless adventures!

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Expand your universe

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Peachi aiaõhupallireisi laienduskomplekt

Price57,99 €

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Price39,99 €

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Peachi seikluste alustusrada

Price64,99 €

Raskesti leitav

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Luigi seikluste alustusrada

Average rating4.6out of 5 stars

Price64,99 €

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Mario seikluste alustusrada

Average rating3.6out of 5 stars

Price64,99 €

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Peachi lossi laienduskomplekt

Price149,99 €

Disney Sets for Girls

From classic fairytales to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

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Build some childhood wonder

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Rapuntsli torn

Average rating4.5out of 5 stars

Price74,99 €

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Võimas seiklusloss

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Price114,99 €

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Disney printsesside loomingulised lossid

Price39,99 €

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EVE ja WALL•E

Price16,99 €

Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

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Best Animal Toys for Play Adventures

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Armsad koerad

Price32,99 €

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Hedwig™

Average rating4.7out of 5 stars

Price46,99 €

Gaming

Let’s go

Toys for Girls

Creative toys for girls

Encourage creativity

Loov ehitusaeg

Klotsikast

Superklotsikast

Läbipaistvad loovmänguklotsid

Ümber maailma

Klotsid ja funktsioonid

90 aastat mängu

Ehitame koos

Kosmosemissioon

Lillepildid

Loomingulise peo karp

Hubane maja

LEGO® Friends Toys for Girls

Who will they be today?

Sõpruse metsamajake

Mobiilne minimaja

Emma kunstikool

Lemmikloomade adopteerimise kohvik

Autumni maja

Kassihotell

Koerapäästekeskus

Juuksurisalong

Kesklinna lille- ja disainipoed

Mahetoidupood

STEM Toys for Girls

Combine learning and playtime

Kosmosesüstiku missioon

Kosmose-lõbustuspargiveok

Robotleiutaja

Kuu-uurimisjaam

Kuumaastikusõiduk

Monster Jam™ Dragon™

Monster Jam™ Monster Mutt™ – dalmaatsia koer

Olivia kosmoseakadeemia

LEGO® Harry Potter™ Toys for Girls

Summon your next set

Hedwig™

Sigatüüka™ haiglatiib

Kolmevõluri turniir: Must järv

Sigatüügas™: tarvilik tuba

Sigatüüka™ astronoomiatorn

4 Privet Drive

Siganurme™ küla külastus

Sigatüüka™ saladuste kamber

Gryffindor™-i maja lipp

LEGO® Super Mario™ Toys for Girls

Expand your universe

Peachi aiaõhupallireisi laienduskomplekt

Laavalainel sõitmise laienduskomplekt

Peachi seikluste alustusrada

Luigi seikluste alustusrada

Mario seikluste alustusrada

Peachi lossi laienduskomplekt

Disney Sets for Girls

Build some childhood wonder

Vaiana rännupaat

Aurora loss

Printsessi võluteekond

Anna ja Elsa külmunud imedemaa

Rapuntsli torn

Võimas seiklusloss

Arieli veealune palee

Disney printsesside loomingulised lossid​

EVE ja WALL•E

Animal Toys for Girls

Best Animal Toys for Play Adventures

Maailma metsloomad

Hobuveok

Lauda- ja taluloomad

Jänesetalu

Skimwingi seiklus

Suursugune tiiger

Linnumaja

Toruk Makto ja hingedepuu

Valvuri lahing

Koerapäästekeskus

Kassihotell

Disney printsesside loomingulised lossid