A bee landing on a flower

Our responsibility approach is based on the LEGO® Brand Framework

which encompasses our mission, aspiration, values and the LEGO Group’s Planet Promise. The UN Global Compact and the 17 Sustainable Development Goals provide a guiding framework for our strategy. Key partnerships with UNICEF and the World Wide Fund for Nature (WWF) inspire and challenge us as we strive to play our part in creating a sustainable future for our children.
Two children talking and playing

Global partnership with UNICEF in 2014

Through our partnership with UNICEF we supported the launch of their Child Safeguarding Toolkit for Business – a practical guide that allows companies to identify, assess and address risks to children with whom they interact. The materials in the toolkit were developed and tested together with UNICEF who we are working with to help promote the toolkit and encourage other businesses to implement child safeguarding policies.
two girls flexing their muscles

The LEGO Group partners with the WWF

As part of our efforts to reduce the CO2 emissions in manufacturing and supply chain operations and promoting global action on climate change. Together with the WWF, we have set ambitious targets to improve the carbon efficiency in our own operations by 10% in 2020 vs 2016. This will ensure more sustainable means of producing LEGO® play experiences.

We are also a partner of the Bioplastic Feedstock Alliance (BFA). The BFA was founded by the World Wide Fund for Nature (WWF) and is a multi-stakeholder forum focused on increasing awareness around the environmental and social performance of potential feedstock sources for plantbased plastics.