New Beats from The LEGO Group and Universal Music Group as they add to the LEGO® VIDIYO™ line-up

Unlock countless creative possibilities with new Stage Models, BeatBoxes and a range of Bandmates

Billund, April 27th, 2021: Today, the LEGO Group and Universal Music Group (UMG) unveiled eight exciting new products for LEGO® VIDIYO™, including two BeatBoxes, twelve Bandmates, and five unique Stage Models. These new products bring even more play to the LEGO VIDIYO world, by increasing variety with new musical genres, special effects, and stage settings to serve as new fun backgrounds for their music videos.

Launched in January 2021, LEGO® VIDIYO™ is a playful music video maker experience designed to help children unleash their creativity. A brand-new AR enabled play theme that allows children to dream big by directing, producing and sharing their own music videos, using tracks from UMG’s unrivalled artists across the globe.

Brick-built Stage Models

Adding to the excitement of today’s announcement are five stage models that accompany various BeatBox genres: a Candy Castle Stage, Robo HipHop Car, K-Pawp Concert, Punk Pirate Ship and last but not least The Boombox that opens up to reveal a stage setup that’s perfect for flashy performances and on-the-go fun as any classic boombox. Each stage Model not only gives kids a brick built background but unlocks exciting digital backgrounds and speakers that you can customise in your music videos'

Speaking about these sets, LEGO Design Manager Ross Christopher Haynes says: “We’re thrilled to be unveiling these fantastic stage models as part of the LEGO VIDIYO line-up because they demonstrate the harmony between physical LEGO building and digital play. Not only are they fun to build and play with, with the minifigure band members, but they also serve as ideal backgrounds to add extra flair to kids’ videos!”

Product image of new LEGO VIDIYO products

Exciting new BeatBoxes

With this second drop, fans are introduced to two new BeatBoxes – Metal Dragon and Folk Fairy – each of which contains a minifigure representing the musical genre, a scanning-stage, two special BeatBits (which are unique to the specific BeatBox) and 14 randomly-assigned BeatBits.

Not only can children create exciting new music videos with the new BeatBoxes, but they can also add the characters into their existing bands or create new bands with any combination of characters from the eight BeatBoxes - who says you can’t have a Monster Metal band with a Pirate Punk guitarist and Fairy Folk singers? Everything is possible with a little imagination, and the new BeatBoxes open up even more opportunities to get creative with a wider range of outfits and styling, album covers, audio-visual effects, and dance moves!

Lifestyle image showcasing the LEGO VIDIYO music maker AR experience

Funky Bandmates

Also joining the line-up are twelve fun and funky new Bandmates, each of which comes with one unique BeatBit as well as two randomly selected BeatBits. Each BeatBit offers a new way for kids to customize their videos by adding surprising and unique twists – from Alien Plants to Acoustic Guitar sounds and even some Dancing Flamingos. The possibilities are endless, and no two videos will end up the same!

With the addition of these Stage Models, BeatBoxes and Bandmates there are now 134 unique BeatBit effects that kids can add to their collection in order to make the most epic music videos they can imagine and dream up.

The full list of BeatBoxes, Bandmates, and Stage Models introduced to the world today include:

  • 43108 Bandmates (4.99 EUR/USD)
  • 43109 Metal Dragon BeatBox (19.99 EUR/USD)
  • 43110 Folk Fairy BeatBox (19.99 EUR/USD)
  • 43111 Candy Castle Stage (29.99 EUR/USD)
  • 43112 Robo HipHop Car (29.99 EUR/USD)
  • 43113 K-Pawp Concert (49.99 EUR/USD)
  • 43114 Punk Pirate Ship (59.99 EUR/USD)
  • 43115 The Boombox (99.99 EUR/USD)

The newly introduced BeatBoxes, and Stage Models will be available from June 1st globally except the United States, where they will be available from August 1st. The new Bandmates will be available from October 1st globally.

LEGO VIDIYO pulls together physical LEGO® elements, music tracks and augmented reality to expand children’s creativity through play and music. Each product is designed to be played with alongside the free VIDIYO app, giving kids the tools to direct, produce and star in their own music videos. The initial launch offered six BeatBoxes covering a range of musical genres and 12 Bandmates with a variety of BeatBit effects. This latest product news introduces even more opportunities for kids to unlock their creativity with VIDIYO’s totally interchangeable system that now boasts a total of eight unique BeatBoxes, 18 Bandmates and 46 unique VIDIYO characters that kids can bring to life with the smashing selection of 134 BeatBit effects – Horse Carousel, Monster Organ, Magic Spell and Trapped in Jelly to name just some of the new BeatBits.

In February, Universal Music Group’s Astralwerks label and the LEGO Group teamed up to introduce L.L.A.M.A to the world. L.L.A.M.A, whose name is an acronym for Love, Laughter And Music Always, is the first artist to release a song via VIDIYO, the infectious “Shake,” which features three-time GRAMMY® winner NE-YO and newcomer Carmen DeLeon.

Along with the new products being announced today, UMG continuously updates and adds tracks, featuring its unrivalled artists across the globe, to the VIDIYO app. Each song has been programmed to work intuitively with all the BeatBits ensuring they link harmoniously, including special music effects that match the beat of the track, giving children an incredible level of creative audio customization.

It has been a busy spring for L.L.A.M.A, having featured on Spotify’s ‘New Music Friday’ in 20 countries and Apple’s ‘New Music Daily’ in 41 countries and appeared in Rolling Stone, Paper Mag and People, the DJ followed up with his television debut on both The Voice in the UK and Nickelodeon’s Teen Choice Awards in the US. He finished the month dancing on the steps of the Sydney Opera House with INXS and Baker Boy, filming a video for the band’s global hit single, “New Sensation.”

To read more about the new products, please visit: www.LEGO.com/vidiyo

Lifestyle image of the LEGO VIDIYI music maker experience

Notes to Editors

For more information, please contact:
The LEGO Group, media@lego.com
Universal Music Group, Caryn Tomlinson

Prices and product information

43108 Bandmates (4.99 EUR/USD)
Each Bandmate has a distinct personality and comes with 3 BeatBits. Kids can scan the BeatBits in the app to unlock effects, sounds and more as they direct their music video. This line-up introduces: Zombie Dancer; DJ Beatbox; Slime Singer; DJ Captain; Alien Dancer; Karaoke Mermaid; Dragon Guitarist; Vampire Bassist; Puppy Singer; DJ Rasp-Beary; Discowgirl Guitarist; Carnival Dancer.

43109 Metal Dragon BeatBox (19.99 EUR/USD)
Includes a dragon singer minifigure, 14 random BeatBits and 2 special BeatBits (Monster Organ sound and burning Lava effects). The BeatBox is portable for fun on the move and can be decorated using the LEGO pieces. Styles include a castle, dragon head and microphone – or any design of own choice! Special effect BeatBits like the rock opera sound effect and exciting fire visuals come alive once scaneed in the app, just like in a real heavy metal concert. Measures over 8 cm high, 7 cm long and 11 cm wide.

43110 Folk Fairy BeatBox (19.99 EUR/USD)
Includes a fairy minifigure, 14 random BeatBits and 2 special BeatBits (a magic spell Beatbit effect that transforms bandmates into random objects and magic forest scene BeatBit). The BeatBox is portable for fun on the move and can be decorated using the LEGO pieces. Styles include fairy wings, a flower, or violin design – or any design of own choice! Special effect BeatBits include a magic spell which changes items into random objects and a fantasy world effect to make a magic forest appear in the scene. Measures over 8 cm high, 7 cm long and 9 cm wide.

43111 Candy Castle Stage (29.99 EUR/USD)
Includes 2 minifigures Candy Ballerina and Blue-beary Guitarist with accessories, 14 random BeatBits and 2 special BeatBits (carousel horses and top hat & cane dance). Make changes to the real-life LEGO model to change the scenery in your VIDIYO music videos – like switching the heads to create a digital ice cream forest or chocolate canyon background. Measures over 13 cm high, 14 cm long and 17 cm wide.

43112 Robo HipHop Car (29.99 EUR/USD)
Includes 2 minifigures Sing Bot and Bass Bot with accessories, 14 random BeatBits and 2 special BeatBits (robot sounds and graffiti artwork). Make changes to the real-life LEGO model to change the scenery in your VIDIYO music videos – like switching the heads to create a digital high-tech garage or graffiti car park background. Measures over 8 cm high, 18 cm long and 12 cm wide.

43113 K-Pawp Concert (49.99 EUR/USD)
Includes 3 minifigures Bunny Guitarist, Kitten Keytaris and Flying Unicorn Singer with musical accessories, 14 random BeatBits and 3 special BeatBits (matching costumes, black and pink filter and K-Pop dance poses). Make changes to the real-life LEGO model to change the scenery in your VIDIYO music videos – like switching the unicorn head for a cat head to see the video backgrounds change. Measures over 13 cm high, 14 cm long and 30 cm wide.

43114 Punk Pirate Ship (59.99 EUR/USD)
3 minifigures Squid Drummer, Shark Guitarist and Mermaid Violinist with musical accessories, 14 random BeatBits and 3 special BeatBits (surf on a shark, cannon salute and pirate dancing). Make changes to the real-life LEGO model to change the scenery in your VIDIYO music videos – like swapping the skull head for a shark head or changing the treasure chest speakers to cannons. Measures over 19 cm high, 24 cm long and 18 cm wide.

43115 The Boombox (99.99 EUR/USD)
Includes 4 minifigures Alien Singer, Leopard Guitarist, Fairy Singer and Vampire Guitarist with musical accessories, 14 random BeatBits and 4 special BeatBits (motorbike, magical fire, neon paint costume and synthwave style music). Make changes to the real-life LEGO model to change the scenery in your VIDIYO music videos with a choice of 4 different heads, speakers and lights, each inspired by a different music genre. The life-size Boombox model transforms into the biggest VIDIYO stage, measuring over 16 cm high, 23 cm long and 35 cm wide.

How LEGO VIDIYO works

Making a VIDIYO creation is easy – download the app, choose the music, scan the LEGO minifigures and BeatBits and see them brought to life through augmented reality, choosing between three different sizes – Mini (4cm), Medium (1.2m) and Mega (5m) for truly dynamic creations. Finally, record your masterpiece and activate the selected BeatBits for an incredible 60-second performance, which can be saved locally in-app to show your friends and family, or trimmed and shared on a fully-moderated, kid-safe social feed!

LEGO VIDIYO is aimed at children aged 7 – 10 and provides a safe universe where they can traverse the worlds of physical and digital play. As LEGO VIDIYO requires verified parental consent – along with anonymity – and with external moderation of all content uploaded to the App feed, parents can be reassured their child is unleashing their creativity while staying safe online.

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. https://www.universalmusic.com/

About Bravado

Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences. For more information: http://www.bravado.com.

About Carrots by Anwar Carrots

Hailing from Trenton, New Jersey, Anwar Carrots in 2015 founded Carrots by Anwar Carrots, an emerging streetwear brand and creative collective. Known for his dynamic approach to aesthetic both in personal style and creative output Anwar has become an entrepreneurial leader if the next generation of Los Angeles creatives and fashion icons of street culture and music.
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