Celebrating half a century of big building fun with LEGO® DUPLO®

2019 marks 50 years since we unveiled our inaugural large brick for small hands, LEGO DUPLO, (yes that would be 1969) – the same year the first person set foot on the moon. You can decide which was the bigger moment for mankind (although could Apollo 11 be dismantled and rebuilt into a racing car?) but, either way, below are some highlights from half a century of big building fun.
Did you know the name DUPLO® derives from the Latin word ‘duplex’ meaning double?

The urge to play is nature’s way of helping us make sense of the world. Through play we come to know what it means to belong, to be loved, and feel happiness. From birth to the age of four, children undergo intense neurological transformation. The most rapid period of learning and development a human being will ever experience takes place in those four years and by the end, a ‘blueprint’ has been drawn for the adults they will become.

That’s why all LEGO® DUPLO® products are carefully designed to inspire and help toddlers unlock their full potential through creative, playful experiences that will further shape their future.

Learn more about toddlers (PDF only available in English)