Third Parties

We use third party companies as suppliers for some of our functions. Their use of the data is controlled by our contract with them and they are only allowed to use the data strictly for the purpose we have stated .e.g. the data is not used in connection with data from other companies and we are not tracking user behavior outside our own sites. The following lists what we use cookies for and the companies providing the function

Function                 Company or companies
Tracking Adobe Inc. (Omniture SiteCatalyst)
  Kempt Ltd (Memecounter)
  Distralytics
  Google Inc. (Analytics)
  Facebook Inc. (Marketing on shop.LEGO.com)
  Google Inc (Marketing on shop.LEGO.com)
  Flurry Analytics
  Perception
  ”Hockey App – Microsoft"
  Act–On - Email tracking
Search Adobe Inc. (Omniture Search)
Ratings ForeSee
  Bazaarvoice
Survey Medallia
  Satmetrix
Recommendations           Oracle Inc. (ATG Recommendations)
  Oracle Inc. (ATG Campaign Optimizer)
Session Identifier Parature
  Oracle Inc. (ATG Recommendations)
  Adobe Inc. (SiteCatalyst)
Zmags
  ChannelAdvisor
Fraudulent Orders Iovation and Accertify*
Prevention  


*We only use Iovation and Accertify to prevent fraudulent orders being placed through our online shop and replacement parts service. For the purpose of fraud protection the cookies we use non-expiring does not expire automatically and device fingerprinting which is necessary to protect our services and customers using our online shop and replacement parts services. This will only be used at those specific places. Collected personal data will be deleted in accordance with relevant legislation.







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