The Kids’ Imagination Simulator – LEGO® City Video

Are you curious to find out how your child’s imagination work? Watch what happened when we surprised these parents with a virtual trip to the Arctic in our LEGO® City Kids’ Imagination Simulator! We set up a 4D Arctic environment with LEGO City Arctic expedition toys, and cool visual, weather, and sound effects, to let parents discover how kids experience play. Watch how they use their imagination and senses to create and immerse themselves in their own worlds. What adventures will you create together?

Cool Stuff!