The word is out: learning can be joyful. Meet Regional Marketing Manager, Micha. 🧠
Playful learning that’s fun for everyone is one of Micha's passions. Writing is another. She’s able to combine both in her role at LEGO® Education. Here she is to tell us more:
"So… my job is about bringing learning through play into as many classrooms as possible. That way, we can help all students succeed. Simply by spreading the joy of learning, we can help schools meet academic standards in a fun and engaging way.”
“I’m the daughter of a former elementary Special Education educator and someone who is personally passionate about diversity, equity, inclusion, and belonging. Education is so important in this respect. I believe that all students should have the opportunity to experience learning through play, regardless of their background or learning style.”
"I'm constantly looking for new and innovative ways to reach educators and showcase the value we can bring. Whether it’s through webinars, email campaigns, our website or other channels, my objective is to create a buzz around our products and inspire educators to bring them into their classrooms."
The marketing campaigns Micha helps to create are specific to certain regions or states within the US. It sounds like a demanding role. But she’s in no doubt it’s one that she very much enjoys.
“My favourite aspect of what I do is writing. For me it’s a form of play. I love experimenting with sentence structure, tone, sound and other literary devices. Clarity and emotional connection are my key goals. It helps to put myself in my audiences’ shoes. Empathy is all part of the fun puzzle I’m solving by being as creative as possible.”
"I'm also fortunate to work with such a talented and passionate team," she says. "We're constantly bouncing ideas off each other and finding new ways to engage educators and students."
However, it’s not just educators and students that Micha speaks to through her work.
“Regional Marketing Managers also help create resources for our Sales team to participate in and promote global campaigns. Things like World Play Day and Rebuild the World. I’m absolutely at my happiest writing, working on visual advertisements, or brainstorming with my colleagues. The creative energy in my team is contagious"
So, it must feel special to see all this fun and hard work come alive in the real world.
“Absolutely. Pressing ‘go’ on a new campaign, seeing an event or out-of-home advertisement come to life is always satisfying. The same goes for hearing from educators or students. When I hear about the impact our products have made, it makes everything I do worthwhile.”
Just imagine a career you can make your own. Then do it for real!
Join the LEGO® Education team today.