Bring Your Career To Life

Senior Brand Manager


China, Shanghai

Posted Date


Job ID



Brand Management


Are you a passionate expert for brand marketing? Do you desire to have the freedom to take ownership of your portfolio and implement new ideas, thus playing a key role in helping us reach our children, the builders of tomorrow?

Here’s a fantastic job opportunity for you to help The LEGO® Group expand our world-class brand in China.

Core Responsibilities

•Leadership to drive a strategic category like Girls for LEGO China with product passion and experience (directly related to toys not necessary), consumer and shopper centric mindset, integrated go-to-market approach (digital, EC and retail driven)
•Experience and ability to lead, partner with and influence various functions (global product and marketing team, sales team, supply team, etc) to drive up the growth of Girls category.
•Strengths to turn market and consumer opportunities outside into category growth and GTM opportunities by consumer insight, keen interest in consumer culture/lifestyle and trends.
•Strong planning and communication capability from product development with global PMD, to product assortment selection to go-to-market with marketing function teams, sales, customers/partners
•Experience in guiding and working with creative agency, functional teams (media, digital, PR, Events and retail stores)
•Sharp sense of product, brand and consumers/people

Play your part in our team succeeding

The China marketing team consisted of below expertise areas: brand & product (boys line, girls & Duplo line), digital marketing, Retail Brand Experience, Marketing planning & Event, and Media.

Do you have what it takes?

•Bachelor degree and above
•6-8 years of product and brand management with proven success record. Industries preferred: lifestyle, sports, digital/social unicorns.
•Passionate, pro-active, product savvy, entrepreneurial, articulate with a good taste of design, creative work and style.
•Strong verbal and written communication skills in both Chinese and English
•Advanced - Level 13-16

Join the global LEGO family

The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration, and quality – use the APPLY NOW button above or below. Please remember to attach your application and current CV.


"It is fascinating to be part of an organization that builds a better tomorrow for children. Although being a support function you are fully aware that your efforts have a huge impact. It is great to be part of immense growth plans and globalization, and that you never know what tomorrow brings."