Bring Your Career To Life

Brand Manager


China, Shanghai

Posted Date


Job ID



Brand Management


Are you a passionate expert for brand marketing? Do you desire to have the freedom to take ownership of your portfolio and implement new ideas, thus playing a key role in helping us reach our children, the builders of tomorrow?

Here’s a fantastic job opportunity for you to help The LEGO® Group expand our world-class brand in China.

Core Responsibilities

•Work with Brand Director to drive a strategic category of Adult for LEGO China with product passion and experience (directly related to toys not necessary), consumer and shopper centric mindset, integrated go-to-market approach (digital, EC and retail driven)
•Develop insights-led communications and campaigns which are fresh, creative and brand supportive to the young adult audiences
•Liaise with multiple business functions as the leading function, including sales, operations, e-commerce, etc to drive up the growth of Adult category.
•Will have accountability for a range of marketing specialties, such as media, digital, PR, EC and etc.
•Drive retail creative excellence through strong retail thinking and consumer insight.
•Closely work with global to understand the global strategy, positioning and support plan and influence the development of global portfolio & creative to ensure products and campaigns are relevant within China market.

Play your part in our team succeeding

The China marketing team consisted of below expertise areas: brand & product (boys line, girls & pre-school line), digital marketing, Retai Brand Experience, Marketing planning & Event, and Media.

Do you have what it takes?

•Bachelor degree above
•4-6years relevant work experience at brand marketing, preferably a brand management experience in leading consumer goods or lifestyle brands.
•Had experiences in leading large scale integrated marketing campaigns, digital / social communication, and partnerships / sponsorships.
•Strong project management skills; experience working in a very fast paced environment while maintaining acute attention to detail and get things done at high quality.
•Strong capabilities to collaborate and influence internal cross-functions and external agencies to overcome obstacles.
•Sharp sense of product, brand and consumers/people.
•Advanced in English

Join the global LEGO family

The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration, and quality – use the APPLY NOW button above or below. Please remember to attach your application and current CV.


"It is fascinating to be part of an organization that builds a better tomorrow for children. Although being a support function you are fully aware that your efforts have a huge impact. It is great to be part of immense growth plans and globalization, and that you never know what tomorrow brings."