Social Marketing Director

Job Description

Job Level: Director

Are you a passionate expert, a social marketing professional to work for one of the strongest brands in the world?

Here's an excellent job opportunity for you to work at the groundbreaking of social marketing and bring your social marketing expertise to drive kids’ & young adults’ engagement with interactive LEGO experience!

No relocation assistance is offered for this position

Play your part in our team

Brand Marketing & Activation Team focuses on building the LEGO Brand strengths in the China Market. It is structured into below expertise areas: Brand Marketing, Digital Marketing, Social Marketing, Media Activation, and Marketing Planning & Effectiveness.

Core Responsibilities

• Lead the social marketing expertise working hand in hand with Brand marketing teams, with serving the most engaging social content to our Consumers in mind, to grow LEGO Group’s Brand Strengths in China Market,
• Be the social marketing trend expert in the team to provide youth culture insights, and drive impactful and relevant content activation strategy for our CGs to grow brand strengths and support the business goals,
• Drive and innovate TLG’s earned and shared aspects of our brand content strategy and execution in China,
• Lead social content curation and production management, including engaging content posting and community engagement,
• Build earned/shared programs & event stunts to provide content production expertise in all campaigns that drive brand/business impact and measurable action (grow brand strengths, build consumer relevance through brand conversations in social space, increase brand search in key platforms)
• Develop new and innovative ways in telling Brand story in the China Market to key audiences; strategically connecting to influencers, celebrities, social media channels to deliver results,
• Build social relevancy and brand strengths with a long-term vision for the Brand and the consumer growth journey (ACB goals),
• Manage related agencies’ resources and overall performance,
• Plan, manage and deploy creative contents and assets; lead social content mapping & planning strategy to deliver effective integration across different social platforms,
• Be the face and voice of China MG in global social campaign development process and champion local social marketing needs with influence and presence in Global planning forums.
• Develop the capability of the team and the career path of each team members.

Do you have what it takes?

• 10+ years Social Marketing, content driven marketing tactics, PR Communication experience in FMCG/retail industry
• BA degree in related field required, Master/MBA preferred.
• Experience managing and producing large-scale, content-led consumer events / activations
• Demonstrable skill in content marketing, influencer strategy, management and activation
• Proven experience in launching consumer products, with a strong passion for driving innovative and comprehensive campaigns
• “Player-coach” mentality and tools; ability to both lead and challenge the team strategically, while also implementing the plan at a tactical level
• Creative problem solver; critical thinking mindset; can-do attitude in crafting new paths where there has no playbook to follow
• Demonstrable skill in navigating and delivering against “stretch goals” in complex organizational

#LISZ

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.