Retail Analyst

Job Description

Are you passionate about accelerating the growth of our branded channels in China, using insight-led thinking to shape the store portfolio and bring LEGO® stores to life? Be the data-led voice that translates China’s shifting economic and retail landscape into the LEGO Group’s store roadmap, where insight directly shapes stores experienced by millions of builders.

No relocation assistance is offered for this position

Core Responsibilities

• Monitor and interpret key macroeconomic indicators across China to understand implications for LEGO’s offline retail strategy.

• Analyse national and regional retail market trends, shifts in consumer behaviour, and the competitive landscape to identify growth opportunities.

• Shape and continuously refine LEGO’s offline retail expansion roadmap across priority cities in China.

• Define city entry priorities and store rollout sequencing using data-driven insights, market potential, and LEGO brand positioning.

• Partner closely with China MG, GCD and Finance to align expansion plans with wider commercial and strategic objectives.

• Translate complex market and performance data into clear, actionable insights for senior, non-analytical stakeholders.

• Build and maintain dashboards and regular reporting to track market trends, city rankings, and expansion progress.

• Support special initiatives including pilot formats, pop-ups, and regional deep-dives to test new concepts and respond to market shifts.

• Work closely with the Senior Manager for the China market, taking clear direction and leveraging ongoing mentorship to deliver impact.

Play your part in our team succeeding

This role sits within the Global Expansion and Footprint Strategy team, working alongside peers who influence the expansion and portfolio strategy for 1,000+ LEGO branded stores across 50+ markets.

Do you have what it takes?

• 3+ yrs in top-tier consultancy retail practice or retail corp strategy/analytics

• Expert in Excel & Power BI; SQL or Python

• Proven track record turning macro/consumer data into city-level store expansion plans

• Bilingual Mandarin & English, concise story-telling to senior stakeholders

• Proven comfort in global teams: joins late-night calls with global teammembers, defends China insights in English, flexes across time-zones without dropping momentum

Nice to have:

• Toy, FMCG, fashion or mall-operator background

• Storyboard sketcher: turns numbers into one-page infographics that stick on the wall

#LI-JY2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.