Marketing Manager - E-commerce

Job Description

Are you excited about leading the charge in e-commerce marketing?

We're looking for a visionary Marketing Manager to drive innovation and excellence in product text and SEO optimization. Be part of a new set up within Cross-Franchise Marketing that builds shopper-centric experiences and sets new standards in digital merchandising.

Together with this role as Marketing Manager we are furthermore hiring an Associate Marketing Manager for the new set up, who will bring the competences needed to elevate our E-commerce expertise.

In this role you will work from our headquarter in Billund, Denmark. Please note, that no relocation assistance is offered for this role.

Core Responsibilities

• Brief, review and approve product naming and product texts to meet quality standards for e-commerce

• Collaborate with marketing, design, IP partners and packaging leads to safeguard a red-thread in assets being delivered

• Lead the E-com expertise in Cross-Franchise Marketing (CFM), building SEO insights into our product text deliveries, through guidelines and focus on ways on working, ensuring we deliver shopper centric US English copy

• Act as a role model for E-com Associate, providing direction for challenging SKUs and supporting the Senior Marketing Manager in setting up ways of working within the newly established e-com specialist team within CFM

• Drive daily collaboration with our Market & Channels e-commerce and digital merchandising colleagues, driving data-driven changes in support of defining what good looks like

• Input giver to how to develop a data-driven, tech-enabled global organization

• Drive ongoing analysis in the team ensuring continuous understanding of the criteria for excellence

• Ensure a sparring culture where everyone participates to ensure the best possible outcomes and role-models how CFM operates

Play your part in our team succeeding

The Cross-Franchise Marketing team ensures a streamlined approach and best in class partnering with internal and external partners in order to deliver strong output on marketing key fields within business case, marketing asset deliveries and e-com product text.

You are encouraged to play a role in building strong team spirit and expertise.

Do you have what it takes?

• Extensive work experience within a similar role, with demonstrable experience within product text, SEO optimisation and the broader e-com proficiencies.

• Fluent in 3 languages: English, Shopper and Search Engines.

• Has informal leadership experience and knows what it takes to inspire and lead by example

• Has in the past or is currently used to working with and briefing external copywriting agencies for SEO purposes

• Can translate e-com insights into actionable outcomes that actively influence the type of product text we create at a global level

• Can see through processes, identify optimisations and motivate change to ensure we continuously deliver impact

#LI-ML2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.