Key Account Manager (Toy Specialist Channel)

Job Description

Are you a proactive and ambitious Key Account Manager who thrives on driving sales and building world-class retail partnerships?
 

Join our dynamic team and play a key role in strengthening partnerships, delivering value, and accelerating business growth within the Specialist channel in Singapore! You will be the face of the brand for our most dedicated toy retailers, ensuring our reach extends to more children through premium execution and strategic collaboration.
 

No relocation assistance is offered for this position.

 

Core Responsibilities
 

Partner Relationship Management:

• Serve as the primary point of contact for Toy Specialist key accounts in Singapore, fostering trust and long-term partnership.
• Lead the Joint Business Planning (JBP) process, ensuring shared goals are met while fiercely protecting brand equity.
• Lead the "Customer Pulse" as a critical metric of partnership health.
   

Business Development & P&L Ownership:

• Lead the trade investment budget and P&L for your assigned accounts to drive sustainable, profitable value growth.
• Handle customer sell-in and sell-thru with a curated portfolio strategy to ensure inventory health.
• Lead annual negotiations, defining yearly trade terms and performance scorecards.
   

Strategic Planning & Insights:

• Develop and implement strategic channel plans that align growth objectives with resource allocation.
• Provide a fact-based storyline in weekly and monthly sales huddles, reviewing customer performance against market trends.
• Monitor the competitive landscape to identify risks and proactively address them with actionable solutions.
   

Cross-Functional Collaboration & Execution:

• Retail Excellence: Partner with internal teams to ensure best-in-class in-store execution, including visual merchandising, planograms, and brand communication.
• Operations: Drive forecasting accuracy and collaborate with Operations to ensure smooth, timely delivery and resolve supply chain challenges.
• Marketing: Align with regional and local marketing to implement high-impact campaigns tailored to the specialist shopper.
   

Primary Goals

• Strategic Growth: Achieve future growth expectations through long-term planning and portfolio diversification.
• Inventory Integrity: Maintain healthy in-stock rates through detailed 12-month rolling forecasts.
• Execution Leadership: Secure world-class implementation of Sales and Marketing plans at the store level.
  
   

Play your part in our team succeeding
 

This role focuses on driving growth and retail excellence across key toy specialist and general trade channels in Singapore. TRU SG (Toys”R”Us Singapore), our main toy specialist partner, contributes 14% of the business and is a key driver for kids’ recruitment, requiring strong KAM ownership to ensure high standards of in-store execution and rigor.
 

Alongside this, 14 General Trade and Monobrand accounts contribute an additional 9%, requiring strong relationship management and consistent engagement to unlock growth.
 

Together contributing 23% of the Singapore business, this role plays a critical part in delivering executional excellence, strengthening partnerships, and enhancing overall brand presence in the market.

 

Do You Have What It Takes?

• Experience: Minimum 5 years of relevant experience in channel and account management, preferably within FMCG, Branded Retail, or the Toy industry in SG.
• Retail Mastery: A solid understanding of retail operations, merchandising standards, and the consumer journey within physical retail environments.
• Analytical Approach: Proven ability to run P&L, track trade spend, and translate data into structured business reviews.
• Communication: Clear, structured communicator comfortable presenting insights and strategies to both partners and senior management.
• Autonomy: A proactive, self-motivated attitude with the ability to work independently while navigating a complex regional organization.
• Adaptability: Change-readiness with a "growth mentality," seeing market shifts as opportunities for innovation.
  
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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.