Job Description

Job Level: Manager Specialist 

Are you a passionate expert in digital marketing who wants to work for one of the strongest brands in the world?

Here's an excellent job opportunity for you to work at the groundbreaking of digital and bring your digital marketing expertise to drive consumers’ engagement with interactive LEGO Group brand experiences!

No relocation assistance is offered for this position

Play your part in our team succeeding

Brand Marketing & Activation organization focuses on building both franchise leadership and center of excellence about marketing activation. It is structured into below expertise areas: Brand Marketing, Digital Marketing, social Marketing, Media Activation, and Marketing Planning & Effectiveness.

Core Responsibilities

• Integrate WMP requirements with campaign planning to ensure seamless connection between campaign display and user operation.
• Act as key stakeholder to oversee WMP strategy, campaign conception and Tencent ecosystem execution; coordinate frontend teams to deliver campaign-related development and optimization on time and with quality.
• Lead WMP full lifecycle, aligning frontend, backend and design teams to ensure milestone delivery, especially for campaign-related frontend iteration.
• Leverage Tencent ecosystem capabilities to streamline user paths; optimize frontend interaction and loading efficiency for campaign scenarios to boost conversion.
• Collaborate with internal, tech and frontend teams to align development roadmaps and deliver short-term OKRs (including campaign KPI delivery).
• Drive cross functional and external collaboration, integrated resources (frontend, design, marketing) to ensure campaign landing and business targets.
• Oversee WMP data analytics (including frontend metrics) to iterate product, operational strategies and frontend design for sustained growth.
• Track WMP ecosystem, industry and frontend technology trends to provide forward-looking strategic recommendations.
• Support social listening and trend analysis, partnering with agencies to deliver insightful research.

Do you have what it takes?

• Bachelor’s degree, in a business-related field preferred
• 8+ years related experience in digital marketing field especially in WMP and owned social platform would be preferred
• Proven hands-on experience with deep knowledge of social strategy, campaign execution, and measurement as well as feed management.
• Strong familiarity with the Tencent ecosystem (WeChat Mini Programs, Official Accounts, WeChat Pay, ads, etc.); Tencent or relevant ecosystem company background is a plus.
• Experience in FMCG, lifestyle, retail, or related industries, with solid understanding of user needs and industry dynamics.
• Solid understanding of user operations and growth frameworks (UI/UX), able to independently plan and execute marketing campaigns.
• Skilled in managing external agencies, vendors, and budgets to drive performance.
• Technical know-hows and brand content expertise with a futuristic vision for consumer experience journey in China and across global markets
• Excellent presentation, collaboration, and cross-functional team skills, with a track record of process improvement and innovation.
• Curious and eager to learn & evolve, and a great teammate with good influence skill.
• Adaptable to a fast-paced environment, with strong ownership and execution.
• Highly logical and structured problem solver with excellent communication skills; able to coordinate internal and external resources to solve problems efficiently.
• Experience with CRM or CIM systems is nice to have, and the ability to integrate Mini Programs into lifecycle management.

#LISZ

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.