Senior Interactive Play Designer

  • Location
    Billund Innovation House, Denmark
  • Job ID
  • Category
    Creative & Design

Job Description

Come join us in creating inspiring interactive play experiences for LEGO® fans all around the world! 


Core Responsibilities 

As a Senior Interactive Play Designer, you will join our journey in creating tomorrow’s interactive play experiences! 

You will be working in the intersection between physical and digital design and are expected to work across the entire design process including early-stage conceptual work to detailed ready-to-launch designs. Further to your role, your responsibilities will cover: 


  • Understanding the key objectives for your own area and continuously align direction with your team and collaborators. Importantly, you are comfortable managing your own time and tasks. 

  • Leading by example, guide, and influence other designers and developers in your project – with the potential to lean further towards enhancing your management and leadership skills. 

  • Presenting projects and prototypes to internal partners in compelling ways, negotiate professionally and factually for design/project choices towards key collaborators. 

  • Being a critical part of the design team and defining the creative directions of new concepts by making them tangible and playable, using LEGO® system-in-play, consumer insights, competitor knowledge and previous experience. 

  • Connecting with our main consumer (kids) by empathizing with their needs and interests. Develop the needed prototypes to test, explore and validate the potential for enjoyable long-lasting play experiences. You understand how to create interactive prototypes at different levels of fidelity. 

  • Collaborate with colleagues by participating in and/or facilitating workshops, brainstorming sessions, and ideation boosts to generate new ideas/concepts/solutions to designs, as well as giving and receiving constructive feedback. 

  • The ability to design within a variety of constraints (budget, frames, business objectives, technology feasibility etc.) and implement the right level of complexity vs. return on investment. 


Play your part in our team succeeding 

LEGO® Design is the home of more than 400 Designers of all trades and the nucleus of innovation for the LEGO Group. Our mission is to inspire and develop the builders of tomorrow. 

You will join the LEGO® Interaction Design Team in Billund, Denmark. We are a team of passionate designers, who are working across a broad number of projects including digital/physical products. You will have the opportunity to turn your ideas and concepts into concrete solutions which will impact kids around the globe. We strive to build awesome, usable, accessible, and engaging play experiences. 

We drive and support interactive play innovation for both new product experiences in development and for existing products already live in the market by working closely together with model designers, marketeers, app developers and more. 


Do you have what it takes? 

Ideally you have an educational background in Interaction Design, Industrial Design, Human Computer Interaction, UX, Computer Science, Architecture, Game Design, or another relevant field. Moreover, you have: 


  • 5+ years of experience designing and conceptualizing connected toys and/or play experiences. 

  • Proven record in designing, testing, and validating based on an iterative prototyping approach. 

  • A systematic approach to design and the skill to prioritize your work sharply and according to current business needs. 

  • Extensive experience taking designs from explorative conceptual phases all the way to product launch. 

  • Excellent communicative skills – both verbally and visually. You can thoughtfully and concisely present your ideas to team members as well as internal and external partners. 

  • Having worked with products designed for kids or young adults is a plus but not a requirement. 


When applying, please include examples of relevant work or projects, e.g., your portfolio. 

This position requires the successful final applicant to complete a Child Safety Background Check. 

What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

  • Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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