Efforts to shrink our boxes by 14% on average were implemented for new products over the course of 2013 and 2014, and this continues to save cardboard. In 2015 this amounted to us saving approximately 7,000 tonnes of cardboard.
The smaller boxes also carry the Forest Stewardship Council® (FSC®) logo. FSC® is an international non-profit certification system that ensures wood and wood-based packaging comes from sustainable sources. The FSC® logo guarantees that trees will not be used at a greater rate than the forest can reproduce, that animal and plant life will be protected, and that forestry workers have fair working conditions.
In 2015, we reached our goal of using 100% Forest Stewardship Counsil-certified paper and packaging in our operations. This also applies to the packaging and building instructions for all LEGO® sets.
“Reducing our box size makes sense for shoppers, retailers, our business and most importantly the environment. The new boxes and our commitment to 100% FSC®-certified paper are examples of our dedication to constant improvement. We believe we share responsibility for our planet, the wider community, and the generations to come,” says Jørgen Vig Knudstorp, President and Chief Executive Officer of the LEGO Group.