In 2013 the LEGO Group became the first – and remains the only - toy company to be named a World Wildlife Fund (WWF) Climate Savers Partner. WWF, one of the world’s largest conservation organisations, collaborates with leading global companies committed to setting ambitious targets to reduce greenhouse gas (GHG) emissions. Through its Climate Savers programme, WWF encourages its partners to transform into low-carbon leaders, acting as change agents within their sphere of influence.
“We witness constant constraints on the natural resources globally. Continuing with business as usual is not an option, not for the planet or for companies. The problems can best be solved by working together, and our initiated partnership with the LEGO Group shows that joining forces can amplify and accelerate the positive impact we need. Taking the lead and driving sustainable change in the value chain is showing genuine responsibility,” says Gitte Seeberg, CEO of WWF Denmark.
Through this partnership, the company has committed to cutting the energy it uses to create each LEGO® element by 10% and become carbon positive by the end of 2016. By reducing 10% of carbon emissions from our factories, the LEGO Group will remove approximately 10,000 tonnes of carbon emissions which is equivalent to taking more than 2,000 cars off the road annually.
As 90% of the company’s overall carbon impact takes place in the supply chain, the Climate Savers partnership empowers the company to work closer with suppliers on the best solutions to decrease collective impact. In 2014 a collaboration project began with suppliers to reduce their carbon emission impacts across the process that delivers LEGO bricks into consumers’ homes. The programme includes working with suppliers to identify opportunities to improve the sustainability of LEGO products by using fewer materials in production, increasing recyclability, decreasing energy use, and using more renewable or recycled materials.
“Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives. We are proud to contribute to WWF’s overall vision of 100% renewable energy by 2050 and already know they have played a part in the targets we have set – and how we can achieve them,” says the LEGO Group’s CEO Jørgen Vig Knudstorp.