In collaboration with the LEGO Foundation, we aim to reach more children in our local communities with activities that benefit both the children and their families.
Local community engagement
We work together with the LEGO Foundation to build, maintain and support meaningful relationships with local communities where we are present. We do this by engaging our employees through volunteer activities, financial support, product donations and other means of establishing strong employee engagement.
LEGO® Build the Change
LEGO® Build the Change is a global nonprofit event-based concept operated by the LEGO Group that has existed since 2007. It is a hands-on minds-on concept that seeks to inspire children to express their vision and dreams of a better tomorrow using LEGO bricks.
The events are always topic specific with an outset in surroundings children can relate to – be it their school, city or local community. The concept is equally relevant for LEGO Group activities and activities by external partners who seek to give children a voice and involve them in their thoughts and plans about the future.
Collaborating with the LEGO Foundation
The owner family of the LEGO Group has made a big commitment to give back to society through the LEGO Foundation, which owns 25% of the LEGO Group. Together, we want to promote learning through play in countries where we are present. The LEGO Foundation aims to build a future where learning through play empowers children to become creative, engaged, life-long learners.
Read more about the LEGO Foundation’s work.
50,000 children in 2014
In 2014, we had local engagement initiatives at nine LEGO locations (US, Czech Republic, Hungary, Germany, France, UK, Mexico and two locations in China). In total these activities engaged 50,000 children through more than 2,000 LEGO employees participating in the activities.
In Ledce, in the Czech Republic, we supported a home for underprivileged children with the purpose of contributing to education and improving the conditions for the children. More specifically, LEGO volunteers organised a play day and helped with the reconstruction of the surroundings. It is the intention to build a long term relationship with the home and to be a role model to children by engaging our employees in the relationship.
Other examples include:
France, where we established playrooms in the children’s departments in seven hospitals.
Germany, where we organised kids camps for children aged between 8-14 years.
China, where LEGO® building events were organised.
The Enfield school project in the US, where the ambition is to integrate playful learning in 7 elementary schools.
The 120 factory tours for approximately 2,600 children from the local community in our production facility in Mexico.