The LEGO Group has focused on quality in all its activities since its foundation in 1932.
For the LEGO Group, quality encompasses both product quality and ethical values, and this attitude is deeply anchored in our fundamental beliefs – and our vision and mission. The LEGO Group strives to exceed our customers’ expectations of our products and service, and general experience with the LEGO brand. Our quality procedures are set forth in our global quality management system.
The trust the world now shows the LEGO Group has been built up by never compromising on quality, either in terms of product safety or responsibility to employees, customers, suppliers, consumers and the local environment. As a world leader in the area of quality experiences, service and products, we focus on the customer's perception of quality.
LEGO Group aims to lead on quality
The LEGO Group aims to be a leader in all of the company's areas of business. Play materials from the LEGO Group therefore fulfil all national and international requirements governing play materials, as a minimum. In addition to fulfilling all regularity requirements, the aim is for all LEGO products to meet the reasonable quality and safety expectations of consumers, taking into account design, habits of play and predictable misuse.
All LEGO play materials produced for the European market carry the EU CE label. This label indicates that the LEGO Group guarantees that the product fulfils the European Toy Safety Directive. Products manufactured for the US market fulfil the Code of Federal Regulation, Consumer Product Safety Improvement Act (CPSIA) and ASTM F963 standard.
In practice, this means that all LEGO play materials must fulfil the most stringent regulatory requirements in the industry.
The LEGO Group primarily uses ABS plastic in its products. This material provides the unique connective grip, high gloss and colour stability properties of LEGO Group products. All raw materials and products are tested in internal and external laboratories.
The LEGO Group is a member of TIE (Toy Industries of Europe) and TIA (Toy Industries of America), and chairs the European Committee for Standardisation in the area of toy safety. The LEGO Group is actively working via TIE and the European Committee for Standardisation (CEN) to develop toy standards to promote toy safety.
Read our Progress Report for further information on how the LEGO Group is working on quality and safety.