About Us
Our mission: To inspire and develop the builders of tomorrow

Ulrik Gernow

Chief Business Transformation Officer

At the LEGO Group:

  • Executive Strategy
  • Corporate IT
  • Corporate Business Services
  • Procurement
  • Value Chain Innovation
  • Transformation Office and Continuous Improvement


Ulrik Gernow joined the LEGO Group in 1994 as Marketing Trainee and has through 20 years of LEGO leadership experience held various positions within Innovation, Marketing and Operations in Denmark, UK and Switzerland. 

  • 2017 to date:
    Chief Business Transformation Officer
  • 2012-2017:
    Senior Vice President, Product Group 1
  • 2009-2012:
    Vice President, Product Group 1
  • 2006-2009:
    Vice President, Global Market Development and Operations
  • 2004-2006:
    Vice President Marketing, Europe Asia & Emerging Markets
  • 2001-2004:
    Vice President Marketing, Europe North
  • 1999-2001:
    Senior Director Marketing Services, Europe North
  • 1997-1999:
    Trade Marketing Manager, Denmark

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