About Us
Our mission: To inspire and develop the builders of tomorrow


Loren I. Shuster

Chief Commercial Officer

At the LEGO Group:

  • Sales & Marketing
  • Go-to-Market
  • Channel Development
  • Customer Development
  • Business Intelligence


Loren I. Shuster joined the LEGO Group in 2015 as Chief Commercial Officer. He has extensive experience in sales, marketing and general management. Loren has led the expansion of global businesses into emerging markets and has been a core driver in building digital capabilities across multiple industries.

  • 2015 to date:
    Executive Vice President and Chief Commercial Officer, the LEGO Group
  • 2013-2014:
    Managing Director, Brand Solutions, Google Asia Pacific
  • 2011-2013:
    Country Director for Singapore & Emerging Markets, Google Asia Pacific
  • 2010-2011:
    Vice President, Consumer Marketing, Singapore Telecom
  • 2009-2010:
    Senior Vice President, Marketing, Nokia
  • 2008-2009:
    Head of Marketing, Nokia South-East Asia Pacific
  • 2007-2008:
    Vice President, Sales, Nokia Sub-Saharan Africa


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