Image of LEGO Group Chief People Officer Loren I. Shuster

Loren I. Shuster

Chief People Officer

Loren became Chief People Officer of the LEGO Group in 2017 and brings to the role a unique blend of global commercial experience and track record of building high-performing, global teams.

Loren joined the LEGO Group in 2014 as Chief Commercial Officer, bringing with him experience in product innovation and brand and marketing strategy. Previously, he held leadership positions at Google, where he was most recently Managing Director, Brand Solutions, APAC. Prior to Google, he held global and regional marketing and commercial roles of increasing scope and responsibility at Nokia including Senior Vice President, Marketing, Go-to-Market. Loren has also held senior marketing roles at SingTel, Viacom and DeBeers in Asia and China.

In his current role, Loren is also responsible for the LEGO Group’s environmental sustainability, social responsibility, government affairs and corporate brand communications.

Loren holds an MBA and Executive Masters in Organisational Psychology from INSEAD and a Bachelor of Commerce from McGill University.