About Us
Our mission: To inspire and develop the builders of tomorrow
The LEGO Group
2016 Highlights

Welcome! Below you can find amazing facts about LEGO® play, learn more on our progress on our responsibility agenda and find information about our global results for 2016.

Explore what the LEGO® play experience is all about, find fun facts and see how children engaged in LEGO play in 2016

2016 was a year of exciting progress for the LEGO Group. We reached millions of children around the world, inspiring them to imagine, create and build using the power of play. Read more…

In 2016, approximately 100 million children across the world had a LEGO® experience. Read more about our globalisation journey

Play

  • The most popular LEGO® themes in 2016
    Julia Goldin, CMO, the LEGO Group

    We are excited that children all over the world loved LEGO® play in 2016. We are continuously learning more on how to engage boys and girls around the world in different and exciting ways, such that our innovation brings new engaging and relevant experiences to them every year and helps them to develop essential 21st century skills. Explore our five most popular themes in 2016 here...

  • LEGO® Star Wars™
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    LEGO® Star Wars™ was among the five best selling LEGO themes in 2016. The first LEGO Star Wars™ sets were introduced in 1999.

  • LEGO® City
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    LEGO® City was among the five best selling LEGO themes in 2016. The play theme reflects real life such as the police and fire products as well as iconic trains, construction sites and generic city environments.

  • LEGO® Friends
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    LEGO® Friends was among the five best selling themes in 2016. Introduced in 2012, LEGO Friends centers on the friendship and adventures of Andrea, Emma, Mia, Olivia, and Stephanie - all young girls living in the imaginary Heartlake City.

  • LEGO® DUPLO®
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    LEGO® DUPLO® was among the five best selling LEGO themes in 2016. LEGO DUPLO was launched in 1969, and it is designed for children aged 1½ to 5 years old. DUPLO bricks are twice the length, height and width of traditional LEGO bricks.

  • LEGO® NINJAGO®
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    LEGO® NINJAGO® was among the five best selling LEGO themes in 2016. The iconic theme was introduced in 2011 and features 6 young ninjas that have been trained by ninja master Sensei Wu and are on a wide range of adventures to protect the world of "Ninjago".

Play

  • #1: LEGO® Star Wars™ Millennium Falcon™
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    The best selling LEGO® product in 2016 was the Millennium Falcon™ from the LEGO Star Wars™ theme.

  • #2: LEGO® Friends Amusement Park Roller Coaster
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    The second-best selling LEGO® product in 2016 was the Amusement Park Roller Coaster from the LEGO Friends theme.

  • #3: LEGO® Technic Porsche 911 GT3 RS
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    The third-best selling LEGO® product in 2016 was the Porsche 911 GT3 RS from the LEGO Technic theme.

  • #4: LEGO® Minifigures - The Disney™ Series
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    The fourth-best selling LEGO® product in 2016 was the LEGO Minifigures - The Disney™ Series.

  • #5: LEGO® City Fire Station
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    The fifth-best selling LEGO® product in 2016 was the Fire Station from the LEGO City theme.

Play

  • We sold more than 75 billion LEGO® bricks in 2016.

    Did you know that it takes just 40 billion 2x4 LEGO® bricks stacked on top of each other to reach the moon?

Play

  • There are more than 3,700 different LEGO® elements
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    LEGO® elements come in more than 3,700 different shapes and they are made in more than 60 different colour variations.

Play

  • 730,000,000 tyres in a year
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    In 2016, we produced more than 730,000,000 LEGO® tyres - making the LEGO Group one of the world's largest tyre manufacturers.

Responsibility

A letter from the CEO
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Bali Padda, CEO of the LEGO Group

Our mission at the LEGO Group is to inspire and develop the builders of tomorrow, and it is this focus on future generations that drives our responsibility efforts.

In 2016, we championed the importance of safe, online play with a ground-breaking Digital Child Safety Policy, developed in cooperation with UNICEF.

We have initiated the journey to deliver on our ambition of using sustainable materials in core products by 2030 and developed new prototypes which demonstrate our progress.

We also continued to make an important contribution to our local communities. In 2016, LEGO employees volunteered to be involved in local community activities that engaged more than 100,000 children around the world with play experiences.

 

 

As we look to continue to deliver more play experiences to children around the world during the coming years, we will continue to operate in a way that is responsible and sustainable. This is our ambition, and we are looking forward to working together with all of our customers, suppliers and partners to make this possible.

Responsibility

  • Promoting safe digital play experiences
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    In 2016, the LEGO Group launched an industry first Digital Child Safety Policy, inspired by our partnership with UNICEF. The policy is designed to promote the benefits of fun, safe and educational online opportunities for children.

  • Encouraging learning through play
    552_Partners-in-Play-campaign

    In 2016, we launched the Partners in Play campaign together with UNICEF and the LEGO Foundation. The campaign aimed to raise awareness of the importance of play for children’s development and of the challenges facing refugee children. A digital campaign reached 5.5 million people around the world, and LEGO® play experiences impacted more than 73,000 vulnerable children in Jordan.

  • Balancing our energy consumption by 2020
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    The LEGO Group is committed to securing both on- and offsite renewable energy capacity to ensure that the production of LEGO® products is sustainable. In 2016, over 90% of our energy consumption at our factories and offices was balanced with production of renewable energy. We are proud of this industry leading performance, and we expect that during 2017 we will reach our 2020 renewable energy goal - three years ahead of time.

  • Progress on using sustainable materials
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    The LEGO Group is committed to finding and implementing sustainable materials in our core products – elements, packaging and building instructions – by 2030. We have continued to invest in the Sustainable Materials Centre and over 70 employees now work on test moulding and producing LEGO® brick prototypes using sustainable materials. We are excited by the progress we have made together with our partners, and while these early LEGO brick prototypes will never reach the market, they are an important step towards a sustainable material platform. The sustainable plastic used for the prototype is derived from wheat.

Globalisation

  • Reaching children around the world with LEGO® play experiences
    744_WorldMap

    2016 was a year of exciting progress for the LEGO Group. We reached millions of children around the world, inspiring them to imagine, create and build using the power of play. We expanded our operations and continued to have a positive impact on children, the environment and our local communities.

Globalisation

Annual Result 2016:

In 2016, the LEGO Group delivered yet another record result. A strong first half of the year was followed by more sustainable levels of growth in the second half-year.

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Globalisation

  • 2016 financial highlights
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    In 2016, the LEGO Group reported the highest revenue in the company’s 85-year history. Revenue for the full year increased by 6.0% to DKK 37.9 billion compared to DKK 35.8 billion for 2015. Net profit for the full year was DKK 9.4 billion compared to DKK 9.2 billion in 2015. New investments in capacity, digital developments, sustainability initiatives and people laid the foundation to bring LEGO® play to even more children around the world in the future.

  • Balancing our global energy use with renewable energy by 2020
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    The LEGO Group is committed to securing both on- and offsite renewable energy capacity to ensure that the production of LEGO® products is sustainable. In 2016, our parent company, KIRKBI A/S, made a DKK 3.3 billion investment in the Burbo Bank Extension offshore wind farm in the UK. KIRKBI A/S acquired 25% ownership of the project, which has a capacity of 258 megawatts. During November 2016, the first power was produced from the wind farm, which will be completed in the first half of 2017.

  • November 16th: The world’s largest LEGO® Store opened in London
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    The LEGO Brand Retail Store on Leicester Square in London

    The world’s largest LEGO® Store opened in central London’s popular tourist hot-spot, Leicester Square. The store aims to inspire creativity and fun through e.g. interactive workshops and a ‘Mosaic Maker’, which offers LEGO fans of all ages the opportunity to purchase their very own, one-of-a-kind, personalised LEGO mosaic portrait.

  • November 25th: Opening a highly sustainable factory in China
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    LEGO model of the LEGO factory in Jiaxing

    In 2016, the LEGO Group continued to expand capacity and capability to support its global growth ambitions when we celebrated the official opening of our factory in Jiaxing, China. The factory will supply children, parents and fans across Asia with safe and high-quality LEGO® play experiences. The factory will feature solar panels and other initiatives to reduce its environmental impact.

  • December 6th: Securing the growth and protection of the LEGO® brand
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    Thomas Kirk Kristiansen and Kjeld Kirk Kristiansen. Fourth and third generation representatives of the LEGO Group owner family.

    We announced the creation of the LEGO Brand Group, which will be responsible for nurturing, protecting and developing long-term opportunities for the LEGO® brand. This move reflects our belief in the brand’s enormous global potential and untapped possibilities to further develop learning through play.

Globalisation

  • Bringing LEGO® experiences to children all over the world
    LEGO® bricks in the making

    LEGO® products are sold in more than 140 countries. But where are the bricks made - and who makes them? Take a peek behind the scenes..